Of course, if the company has applied a container that is produced using a carving process, then the company must hope that the product label will not cover the engraving effect. Charlotte Taylor, market manager of Beatson Clark, said: “If companies choose square containers and they are sculpted on the sides of containers, the front and back surfaces will need to be labeled. Then companies need a labeling device that can identify the engraving surface. Otherwise, companies will need to manually flip the container to the correct labeling location."
In general, there are two mechanical ways to ensure that bottles or containers face the correct orientation for labeling: one of them is the identification strip method. First, companies use identification strips to score the bottom of the container. Afterwards, a strip of metal penetrates deep into the nick, mechanically flipping the bottle to the correct labeling position; the other way is to engrave the point. First, the company sculpts a matrix of dots near the base of the bottle, then an optical identification device identifies the bottle and the tag is placed in the correct position of the dot matrix. The selection of specific methods is determined by the specific equipment that the enterprise has completed filling and labelling. Charlotte Taylor added: "Some brand companies can also use various methods to complete the engraving to avoid the label and engraving patterns are not in a straight line."
When the bottle is conveyed on the filling line, it is very fast and the bottle is followed by another one. Gillian Walters, Quinn Glass's sales manager, says that most containers have two contact points in the design, one above the bottle and the other under the bottle. During the production process, the left and right sides of the bottle body will come into contact with the contact point of the other bottle, so the hardness of the contact point must be better. On recycled glass bottles (such as Coca-Cola glass bottles in some countries), the effect of the glass being napped can be clearly seen even at the point where the body contact point is located.
Gillian Walters goes on to explain that the two contact points of the glass bottles used in Carlsberg beer are located at the shoulder and bottom of the bottle respectively. The center of the bottle is a waist design and will not come into contact with other glass bottles. Therefore, Carlsberg's decision to engrave in the middle of the bottle is a solid and reliable decision. If the engraving is performed at a circle of the contact point of the bottle body, then the engraving effect may be broken or chipped in the collision process between the bottle body and the adjacent container. At the same time, the width of the two contact points on the bottle body should be consistent as much as possible, otherwise the glass bottle is likely to fall over from the conveyor belt during the collision of the container.
additional value
Producing customized molds may seem expensive, so many manufacturers focus on other options. Tim Croxson, operations manager at Croxsons, a supplier of glass packaging, said: “Small batches of customized production, such as the one-time production of 40,000 glass bottles, are completely feasible. Compared to the production of a 100% custom mold, if you use a An empty model made from an existing design
Tim Croxson added that the engraving process is not limited to the application of glass materials, and the caps of the containers can also be engraved. Other process technologies, such as digital printing technology that can achieve photo quality, can also be applied to container caps. Many companies use container caps to achieve different value-added methods, and also improve the shelf display effect of products.
In order to ensure that the company is satisfied with the final results after investing in custom molds, Ardagh Glass invested in a new technology to provide customers with a physical model of the final product. Sharon Crayton, Ardagh Glass’s marketing manager, said: “We chose plexiglass and carved the final product prototype on a lathe, and then we created the final mold. This way, when the customer gets the product mold, A model that reflects the engraving effect of the bottle body can be obtained. The plexiglass model can help customers get a better, intuitive experience of the engraving effect.†Sometimes the design of the engraving is so complicated that it is difficult to sculpt very clearly, and consumers may The clarity of the sculpture is not satisfactory. Sharon Crayton said: "Working with customers to carry out engraving design and make model samples can ensure the perfect result of the final product and meet the needs of the company."
Once upon a time, embossing and carving techniques were exclusive tools for high-end wines and high-end perfumes to create a brand image. At present, more and more beer and beverage manufacturers and fast-moving consumer goods companies have applied the relief and engraving techniques to enhance their brand image. As one of the packaging materials, the flexibility of glass to create a unique shape and the degree of freedom of embossing and engraving design have become a powerful selling point of this kind of material. However, with more and more common applications, will the relief and engraving process lose their influence? In response to this question, Design Bridge's manager, 3D structural brand and packaging design expert Nick Verebelyi gave a negative answer: “The expressiveness of the relief and engraving process is different on each product. Just like, every day everybody It's necessary to wear a hat, but the market will still focus on fashion."
The sauce brings inspiration
The packaging containers for tomato pasta sauce are roughly the same, but Unilever stands out. In the European market, Unilever chose "eggshell" packaging for its many flavoring products. These packages are cost-effective and can be clearly differentiated from products that lack brand features. In particular, Unilever hopes to use this "eggshell" shaped package to enhance its brand image and quality concept for its Knorr Ragu sauce.
The design company Design Bridge decided to use Tomato as the main body to achieve the structural design of Unilever's Knorr Ragu sauce package. Design Bridge's design consultancy in London, United Kingdom, designed a patent-shaped "eggshell" container to help Knorr Ragu sauce enhance shelf performance and convey to consumers the "Knorr Ragu sauce with tomato packaging." concept. Nick Verebelyi, an expert in branding and packaging of 3D structures, said that Design Bridge used to consider plastic or glass materials for the packaging of Knorr Ragu sauce. Due to the outstanding plasticity of glass materials to create unique package shapes and quality features, Design Bridge eventually chose glass for Knorr Ragu sauce.
Nick Verebelyi said that for high-volume FMCG products, the price of the product is a key factor. Knorr Ragu sauces are special in shape, use more packaging materials, and are expensive to package.
Nick Verebelyi believes that there are some other limiting factors in achieving the unique shape of the product packaging. For large-capacity packaging containers, there are also some factors that may restrict the unique shape of glass containers. The packaging of Knorr Ragu sauces ends up being labeled, and it is impossible for a company to put a label on a spherical product. For this reason, the “tomato†cross section in the middle of the Knorr Ragu sauce package is not strictly a circle.
The bottom of the Knorr Ragu sauce package was also carved into the decorative shape of the tomato. After adopting this design, Knorr Ragu's sales performance and brand recognition immediately increased.
Related Links: Development Status of Glass Packaging Container Industry
In the early days, glass bottles were the only choice for beer beverage packaging, but the situation has changed dramatically in recent years. Glass bottles dominate the world, and PET bottles and other packaging formats have entered the beer beverage market. PET bottles are similar in size to glass bottles, but they are lighter and have better gloss than glass bottles. They also have caps that can be used repeatedly. However, glass bottle packaging still occupies a dominant position. In order to solve the problem of unencapsulated glass crown caps (a deadly weakness in glass bottles), many glass bottles have now been improved in terms of caps, and plastic caps have been used for convenience.
China's glass bottle packaging market has already introduced printed glass beer bottles and printed glass beverage bottles, and printed white wine bottles and printed wine bottles have also become a trend. This new product, which has exquisite designs and trademarks printed on the surface of glass bottles, has been adopted by many beer and beverage manufacturers. For example, beer companies include Tsingtao Beer Group, China Resources Beer Group and Yanjing Beer Group; beverage companies include Coca Cola, PepsiCo, and Hongbaolai; wine companies include Changyu Group and Longkou Weilong Company. Leading beer and beverage manufacturers that are in the same industry have begun to use printed glass bottles, lightweight glass bottles or disposable glass bottles as the first choice for product packaging. Compared with the new bottled wine, the new bottled new wine has a certain increase in production costs, but it is of great benefit to upgrading the product.
The development of science and technology is changing with each passing day, and changes in consumer trends are advancing with the times. Manufacturing industries are also following suit. After the use of national or industrial standards for beer beverage glass bottles for seven or eight years, it is necessary to make necessary improvements and revisions to retain those parts that meet the development trend and add some necessary contents. Excessive requirements and excessive technical indicators increase the cost of unproductive manufacturing, resulting in the waste of resources and should also be subject to revision. For example, current national or industry standards for beer beverage glass bottles have inconsistent requirements for beer bottles and carbonated beverage bottles that are pressure-resistant glass bottles: Beer bottles excessively require anti-mechanical punching
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