According to relevant information, the global label market is developing rapidly. In 2005, global label sales are expected to reach US$62 billion. In the past 30 years, the annual growth rate is 5%~7%. The output of various labels has reached 33 billion square meters, of which more than 10 billion in Europe. The square meter has a per capita consumption of 15 square meters. The United States grows 5% annually, Japan grows 3% to 5% annually, and China, Latin America, and Eastern Europe grow at a rapid rate of 15% to 20%.
The label industry has entered a period of steady growth in Europe and the United States, and the growth of self-adhesive and film materials is rapid. In the case of consumer-centricity, packaging requirements are getting higher and higher. On the one hand, it is adapted to the requirements of brand design, on the other hand, it is adapted to the requirements of labeling and actual use. In North America and Europe, self-adhesives account for about 50% of the total label market share. Wet adhesive labels are declining year by year, and the proportion of film materials is increasing, which has a great relationship with the large use of labeling machines and the strength of flexographic printing. . In addition, the growth rate of the label, the in-film label and the shrink film sleeve in the label exceeded 5%, and the shrink film sleeve increased by 14% in North America last year, which became a big highlight of the label industry, plus the film in the self-adhesive label. The increased use of materials has placed higher demands on printing equipment. The printing process is more complicated, reducing waste and increasing productivity during production. The product is more exquisite, suitable for high-speed labeling, and also saves cost. This requires high-productivity machine design, and investment in printing machines for specialized businesses. Effectively combine to meet the growing needs of the market. Some new markets are developing, such as the transparent beer label market that has just started in China.
From the international situation and development trend of label printing using new technologies, there are mainly the following characteristics:
* Non-paper and web printing labels are growing fast;
* Digital design and imaging new technologies are widely used;
* The label market for new varieties with multiple uses and high technical content is in large demand;
* Radio Frequency Identification (RFID) is coming rapidly.
When it comes to new technology trends, we must first count RFID wireless radio frequency tags. After five years of cooperation and development by more than a dozen companies such as McAndy and Texas Instruments, we finally realized printed antennas on the McAndy flexographic printing press. The in-line production of the package is now fully commercialized. In North America, there are more than a dozen lines in normal operation. The method of printing conductive ink and the in-line package not only reduces the cost of RFID smart labels, but also has the production and mass production. The foundation has met the huge demand in the future logistics field, and this new technology has also provided tremendous development opportunities for the label printing industry.
According to experts' prediction, by 2015, the world expects to need 1 trillion RF tags per year, 99% of which are in the form of labels. It is understood that Wal-Mart, the world's largest retailer, has recently requested that the top 100 major suppliers in 2006, all products shipped to the main distribution plant must be equipped with RFID identification; likewise, all shipments are required. RFID (Radio Frequency Identification) is also required for products at various distribution points. In November 2004, the Metro Group of Germany began to expand the application test of RFID on a large scale - "Future Supermarket". Many large application system developers such as Sun, SAP, Oracie, IBM, and Microsoft have seen the business opportunities of RFID (radio frequency identification) technology, and have integrated RFID technology into their products to meet the huge demand in the future.
This move has been recognized by the economic community as a clear signal to replace commodity barcodes with "RFID."
In addition, RFID is also difficult to forge, and it is easier to get popular applications.
RFID brings more than just the convenience of life and work. It means a safer and more timely way of collecting data, a leap-forward development era. The entire human living environment will also undergo fundamental changes. The application of RFID is all-encompassing and will be the hot star industry in the world in recent years.
This time we visited and inspected the label printing companies in Europe and learned about some well-known international brands of beer (such as Jiashibo, Hainegen, etc.), now they are asking for transparent labels (plastic film printing) because it is more attractive to customers. Force is more favored by consumers. Multi-layer labels are required on medicine bottles, and the instructions for taking medicines are printed on multi-layer labels. Once the labels are opened, the instructions for use can be seen, which is convenient and not easy to lose. It is very convenient to use, and in-mold labels are generally required for cosmetics and detergents.
Domestic label printing status and new market needs
Label printing in China began in the late 1970s, with major equipment, technology, processes and materials coming from Japan, the United States and Taiwan.
At present, there are basically three printing methods for label printing: letterpress printing, flexo printing, and offset printing. At present, the country still focuses on embossing, followed by flexo printing, and a small amount of offset printing. The future development trend is that flexo printing will dominate.
With the development of the market economy, especially the needs of the packaging industry and the anti-counterfeiting industry, the domestic label market has maintained a momentum of sustained high growth in recent years, with an average annual growth rate of 15% to 20%. This is the other. The packaging printing industry is unmatched. Label printing has been quite large. At present, there are more than 4,000 companies engaged in label printing in the country, with an annual output of 1 billion square meters.
The rapid development of label printing has effectively promoted the formation and development of the label printing industry chain. The self-adhesive label printing industry chain includes companies engaged in label printing, as well as equipment manufacturing, label material production and related companies, such as ink and plate making companies. This lays a solid material foundation for the development of the label printing industry.
Due to the late start of China's label printing industry, although it has developed rapidly in recent years, compared with developed countries such as Europe, America and Japan, there are still considerable market scales, product grades, application of new technologies and consumption levels. Big gap. China's label printing market is still in the initial stage of development and is not yet mature. As the article published by Mr. Andy Thomas, the editor-in-chief of the International Label Group, said: "The current status of China's pressure-sensitive printing industry is similar to that of Europe and North America in the mid-1970s." I think his views are somewhat conservative. I think it will be at least 10-15 years old. The specific gap is mainly reflected in the fact that the label printing letterpress still dominates, while the international printing is mainly based on flexo printing; paper still accounts for a large proportion, and 85% of China's wet label is wet, and the international market has turned to film. There are fewer specialized label printing companies; fewer new technologies are used in label printing, and some technologies are even blank, such as RF smart labels.
However, the current changes in the market, especially in the era of world economic integration, are constantly introducing new and higher requirements for label printing, mainly in the application of new technologies, multi-functional, multi-purpose new varieties. etc.
With the entry of more foreign companies and the demand for international sourcing, there will be more business integration in the label industry, and label printing companies will be more professional. The decline in profits has made printers the primary consideration for repositioning to face more professional procurement and regulatory requirements. The life of goods is shortened by cycle, zero inventory, and the demand of promotion and consumers, so that the single batch is not large, and the repeated business increases.
This requires printers to respond more quickly to business and to produce more efficiently. When investing, it is necessary to fully consider the comprehensive cost of the machine and the supporting equipment. In the past, the immediate and partial interests are unable to adapt to the current high competition and low profit. Taking into account the general trend of environmental protection, and the consistent requirements of brand management for batch color and quality, cost-effective and specialized narrow-format flexographic printing opportunities have wide adaptability. In fact, the price of a special label flexo press may not be much higher than that of the letterpress machine, but for a business with high quality and stability requirements and short delivery time, the flexo press is more suitable for the requirements. Therefore, it is more cost-effective from the perspective of flexibility and long-term ratio.
In China, the AQSIQ Zeng Mingwen stipulates that 132 kinds of commodities (including electronic, home appliances, air conditioners, etc.) in 19 categories of the country must implement compulsory certification (ie 3C: ChinaCompulsoryCeatification), since August 1, 2003, No 3C compulsory certification mark is not allowed to leave the factory and enter the circulation field for sale. In 2004, the scope of certification has been expanded, and the whole juice wine, feed, and information products have been gradually certified. By 2005, all the 55 food products of the 28 categories of food in the country should be certified. Recently, the Certification Commission has introduced: food packaging products including lunch boxes, plastic bags, beverage bags, etc., will implement compulsory product certification management system (ie 3C certification) before the end of the year, which is China's market access for food packaging. Compulsory certification system.
All of these have put forward new requirements for enterprises engaged in anti-counterfeiting label printing, which are both challenges and opportunities. The situation faced by label printing companies is:
* A number of domestic beer companies require plastic labels with transparent effects;
* Some cosmetics and detergent companies are requesting the in-mold and logistics companies to urgently request cost-effective RFID smart labels.
The application of digital new technology in the label industry
In the domestic chemical industry, large suppliers such as Procter & Gamble have turned from direct screen printing labels to self-adhesive and shrink film labels in the past few years, which has doubled the number of labels in the daily chemical industry. But with the stability of the business, this growth rate will not continue, and another logistics field that is not noticed by everyone is quietly developing. In foreign countries, thermal paper and printing paper are very simple in circulation and promotion, but sometimes it is necessary to meet the requirements of product tracking and involve variable code, or need to search code for anti-counterfeiting requirements, and secondary printing of labels. Even direct and variable personal printing is directly related to digital technology.
With zero inventory demand, the short-run printing business has developed to a certain extent, and digital printing can just adapt to this demand. As mentioned above, the business of variable information tags and traditional printing combined with variable codes is also a category of digital applications. In the field of logistics and anti-counterfeiting, the demand for traditional printing combined with digital printing is growing rapidly, and the domestic market has already begun to see. The clue is that the difference between this type of business and purely short-run digital printing is that the business volume is very large and the profits are also high. In line with the domestic logistics and anti-counterfeiting market, the application of digital technology in the label deserves our attention.
Prospects for the application of digital new technologies in the domestic label industry
With the increasing use of computer technology, digital technology and network technology, the new printing method featuring "on-demand printing and variable data printing" - digital printing has become increasingly active and the market has expanded rapidly. According to statistics, in 2004, China's digital printing market was rapidly expanding, and the demand for personalized printing increased sharply. The digital printing industry was entering a period of rapid growth from the enlightenment stage of the 1990s.
According to the survey of the US market by relevant professional organizations, by 2006, multi-version and personalized print jobs will account for 33% of the commercial printing market, while 78% of printed jobs will not exceed 5,000 copies, year-on-demand printing. The growth rate is 14%.
Through the development of digital printing in the commercial field and the analysis of many global customer success stories, â€œthe current production digital printing technology is mature. The degree of development of the digital printing industry depends on whether digital printing service companies can provide more customers. Value-added services or solutions. Traditional printing companies should not neglect the opportunities brought by digital printing technology. It is not enough for printing companies to have offset printing capacity. Digital printing is a good complement to offset printing. In the future, how to use network technology And digital printing technology, to achieve online submission of printing jobs, digital networking of production processes and digital management of jobs or content, positioning enterprises in digital service providers, the industry colleagues should seriously consider and treat. The printing industry is Into the IT industry, the development prospects of the digital printing industry are very optimistic."
With the continuous maturity of digital printing technology and the gradual expansion of application fields, especially with the emergence of post-press processing units for digital printing systems, the development of digital label printing machines is just around the corner.
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