On August 19th, the “factory direct selling procurement meeting†held by the unification international home Changsha store ended in perfection. “The number of consumers coming is much higher than we expected. The turnover in two days has exceeded 2 million yuan.†Yang Yitao, general manager of Changtong International Home Changsha Store, is satisfied with the effect of the event.
This seems to be in stark contrast to the “business bleak†faced by many furniture dealers and agents. The reporter learned from the market that due to major environmental reasons, the situation of furniture dealers, agents withdrawing shops and running roads is particularly high this year. Many furniture stores have been involved in disputes.
The situation seen from the unification of international homes is that furniture consumption just needs a large amount of existence, and they praise the "price advantage" brought by the "direct sales model". There is no agency link, which is completely directly operated by the headquarters. The advantages of Unicom International Home are more prominent than those of other furniture brands. In this activity, in the usual direct selling price, the whole line was lowered by 30%, which is to win the favor of consumers.
At the factory direct sales festival, Unicom International Home also launched this year's new white 100% solid wood American furniture products. The new series of furniture products were also presented with factory direct sales on the day of the event, including the original price of 22,500 yuan pure solid wood American bed, direct sales. The price is only 6999 yuan.
In view of consumers' enthusiasm for the "factory direct selling procurement meeting", the unified home furnishing Changsha store will launch a new round of profit-taking in mid-September. By then, more classic style furniture will be added to the "wholesale price" ranks. Reporter Peng Yu
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