Theme toy store aimed at the old urchin

"Providing toys for people aged 0-99"

Into the "humorous square", there are a variety of toys on the way: there are broken hands that will climb, giggles that are ridiculous, as well as funny dolls, baby wet reminders, parrots and tongue parrots "Faithful" Pippi Bear... According to the different functions, the boss Qin Bin has divided these toys into different categories: puzzle magic, novelty fashion, horror and so on.

"The puzzle magic class includes some magical toys and small magic equipment such as Rubik's Cube and Magic Poker. The novelty fashion category includes some novel and unique gifts and fashionable and practical daily necessities. The whole horror class is some mischievous. small toy."

The reporter noticed that in addition to the words "humorous square", the store's signboard also wrote a sentence "0-99-year-old toy." Qin Bin explained that providing toys for customers aged 0-99 can be said to be the purpose and business philosophy of “Humorous Square”.

Do business to seize the opportunity

“To start a business, the most important thing is to find a good project. A good project is a hen that will give birth to golden eggs, which will create infinite wealth for you.” In 1997, Qin Bin resigned from a state-owned enterprise in Wuhan, and his wife. Going to work in Guangdong. At that time, Qin found a personalized water cup project that was printed according to customer requirements, “have money to earn”, and few people do such projects. "So I decided to do this kind of product. The business started very well, we have been doing it for 9 years."

At the beginning of this year, Qin Bin brought his family back to Wuhan to develop. “There is still a lot of space in the Wuhan theme toy market: the traditional toy market is dominant. This novelty toy has yet to be further accepted by the public.” Qin said that investing in this project is not an impulsive move. “I found in Guangzhou that there was a lot of strange toys sold in Zhuangyuanfang, which sold very hot. I also learned that there are not many people in Wuhan who are involved in this industry. After some research, I chose 'humor. Fang', first communicated with the merchants on the Internet, and later went to Changsha and other places for field visits. There are many potential customers in Wuhan, and it is good to open the market business."

Qin Bin emphasized that it is not to say that the more unique and more partial business, the better it will be done, but that it is necessary to seize the opportunity: when others do not do it, they must do it first. Later, to do well, in the end, we must meet the needs of the market.

Carefully scouring every toy

The reporter learned that this theme toy designed with a certain theme or preference is increasingly sought after by young people. The "Humorous Square" toy store operated by Qin Bin is basically based on the theme of funny and novel, and the goods can reflect this feature.

Where are so many weird toys coming from? "These goods are all scoured in the commodity markets across the country. I go to the large commodity markets in Guangzhou, Wenzhou and Beijing every month." Qin Bin introduced that the pieces of goods have been carefully selected to ensure not only the toys. The novelty is unique and requires direct response to market changes.

"We now have more than 200 kinds of products. Of course, we only have a small amount of goods now, and the market will continue to enrich the variety of products, and strive to reach more than 3,000 kinds." Qin is very optimistic about the business prospects.

friendly reminder

1. The store must be selected, the store selection is good or bad, to some extent determine the quality of the business. The target consumers of themed toy products are mostly fashionable young people. It is more appropriate to open the store to the commercial and leisure venues frequented by these young people.

2. Toy products should be novel and fun, and they will attract consumers, especially the theme toy stores featuring novelty. It is best to let every toy make consumers love it, so as to attract more customers.

There is a toy store called “Humorous Square” on Zhongnan Road in Wuchang. There are a lot of strange toys in the store. Into the store, the boss Qin Bin slaps a shot, a big spider fell in front of the reporter, really shocked the reporter, so that the reporter also grasped the "truth" toy. Seeing the reporter’s surprised look, the boss Qin Binle said: “There are still many such 'good things’ in the store”

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