The "five bad boards" that once disappeared and disappeared turned into a "workmaking board" and came back again. Recently, three well-known Chinese floor manufacturers, such as Hong Nai, Sheng Xiang and Kono, jointly launched a news seminar on the quality and market status of imitation wood flooring. The meeting conducted a special discussion on how to prevent the erosion of the market by the “workshop boardâ€.
Suspected "five bad boards" rebirth
It is understood that in 2004, under the strong attack of the strong wood flooring brand alliance led by the icon, the naked "five bad boards" in the market, especially in the retail market of big cities, have been hit hard by the snow, with the national blow The strengthening of the "five bad boards" propaganda and the enhancement of consumer self-identification and protection awareness, "five bad boards" have lost market in a considerable field, and instead continue to search for them in a more subtle and deceptive way. Methods. By changing the production process, the use of molding and other technologies to reinvent the face and reappear in the market. The “Working House Imitation Solid Wood†floor generally adopts the old production process, uses low-grade raw materials, the equipment is low in automation, the production efficiency is low, and the quality control link is difficult to achieve.
In fact, the "workshop board" is one of the "five bad boards" that people are familiar with. It is a substandard product produced by some small enterprises with inferior raw materials and simple equipment. It is a prohibited product of the state. Compared with the brand floor, the “workshop board†has a short service life, poor wear resistance, easy deformation and a serious formaldehyde content, which has a great impact on human health. The existence of “workshop board†has already threatened the overall credibility of the industry. Strengthening the wooden floor, especially the low-end market, has shown a rather chaotic scene due to the greatest impact. It is precisely because of the change of technology that consumers cannot recognize from the outside. The essence of the workshop-like imitation wood flooring.
Anti-counterfeiting is a long-term battle
In fact, anti-counterfeiting is a long-lasting battle, and the brand is the best weapon. Ever-changing, only relying on the power of the brand, in order to change the same, can not be unfavorable.
The resurgence of the “workshop-style†imitation wood flooring shows that the formal brand face is a large number of enemies with a lot of power and strength. The fine decoration, the loopholes in all aspects of the rankings, and the lack of good market norms have determined that the task of counterfeiting is arduous and long-term.
The strategy to win this long-term battle is to shape the brand and use the brand to dominate the current mixed wood flooring market. After all, the ultimate choice lies in the consumer. At the same time, the role of the brand will only emerge when the differences in products on the market are very small.
Therefore, the role of the brand is increasing as the product differences in the market decrease. When market competition gradually rises from product competition to brand competition, brands directly mean enterprise competitiveness.
"Working board" quality is worrying
Based on the structural characteristics of imitation wood flooring, the problem of “workshop board†may be temporarily concealed in a short period of time, which makes the workshop board seem to have some market for the time being. However, the workshop-style production method will eventually expose its quality problems to its use. At present, from the analysis of consumers' complaints about laminate flooring, the imitation wood flooring from workshop production has become the focus. One of the complaints is that after a period of use, the product is damaged and molded. The damage of the floor panel is unilateral partial damage, bilateral damage and corner peeling, and irregular distribution in the room. In addition, there are consumers who reflect that in the initial stage of floor installation, the guiding edge of the floor is very clear, and the three-dimensional feeling of the floor is strong. After using for a period of time, the guiding edge of the floor becomes inconspicuous, and then the edge is gradually broken, and the serious situation The edges of the entire floor fall off.
In fact, the problem of workshop-style imitation wood flooring is not limited to this. Consumers only see some appearances. The problem lies in the molding production method and the quality level of the main raw materials and the processing precision of the products. The imitation solid wood floor processing of the workshop adopts the molding process of the molded substrate. This process first requires that the density of the substrate should not be too high, otherwise the molding of the inverted groove is difficult to form, which is in line with the requirement of reducing the cost of the low-density substrate of the workshop. Due to the one-time molding of the substrate, the decorative paper and the wear layer, the substrate or the wear layer on the surface of the substrate or the inverted layer is inevitably crushed to invalidate the action of the wear layer or the different positions of the substrate. In addition, the moisture resistance and impact resistance are reduced. After the die-cutting, the edge is not tightly closed, which may lead to multiple problems such as peeling off the surface of the product and lifting.
In addition, the workshop-style imitation wood flooring also hides many defects in its processing by the characteristics of imitation wood. For example, the inverted groove structure makes the objective height difference of the product obscured, the edge generated by the processing is not straight, and the dimensional accuracy problem leads to the decrease of the bonding precision and strength between the product plates, and these concealed problems are inevitably gradually exposed during use.
[Intimate Tips]
Vigilant workshop board debuts with "imitation wood" floor
Imitation wood laminate flooring, as its name suggests, its shape and specifications are similar to traditional solid wood flooring, with strip features and inverted groove structure, and imitation wood laminate flooring is usually 11 mm to 15 mm thick, similar to solid wood composite flooring. The current market share of imitation wood laminate flooring is only about 20%, and the price is about 30% higher than the usual non-imitation solid wood laminate flooring. For this reason, the imitation of solid wood flooring has become a small workshop-style enterprise. Production of products. This is what is commonly referred to as "imitation wood" workshop board.
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