The Position and Function of Packaging Design in Industrial Design

Abstract : Packaging design occupies an important position in the professional teaching system. This article adopts the specific packaging design curriculum teaching practice. It is pointed out that the current packaging design courses have problems in course positioning, curriculum system, and practical teaching links. The improvement of packaging design courses is discussed in the future and has certain universal significance.

Keywords: packaging design teaching industrial design

After the 20's, due to the rise of modernist design trends in Europe and the impact of market economy development, packaging design has achieved great development and has been diversified, such as "functional decision-making form" packaging. Packaging under the guidance of Corporate Identity Design (CIS), packaging under self-service market conditions, etc. At present, packaging design has become a comprehensive professional knowledge in sociology, economics, psychology, and physics, chemistry, mechanics, materials, and other disciplines. The relationship between packaging design and industrial design is very close, because the application field of modern industrial design is not only related to product design itself, but also widely penetrates into packaging and publicity related to product design, packaging design courses in the packaging of industrial products, promotion The significant functions played in display, market development, etc., make it an important part of the teaching content of industrial design. In our country's current discipline classification, packaging design is divided into two disciplines: First, it is a packaging project belonging to the engineering category; second, it belongs to graphic design of art design. This article takes the teaching practice of packaging design course of industrial design specialty of Hubei Automotive Industry Institute as an example. It tries to analyze the gains and losses of the course in teaching practice, analyzes some common problems in current packaging design courses, and discusses some laws in specific teaching practice. And feasible teaching methods.

1 Practice of Industrial Design Packaging Design Course

1.1 Background

As packaging design belongs to two different disciplines, engineering engineering and graphic design of art and design, its curriculum system is also markedly different. The former is dominated by engineering courses, packaging, materials, packaging machinery and packaging. The main contents are printing, packaging structure and packaging design. The packaging design of visual communication is only part of the entire course system; the latter is mainly based on the packaging visual communication design courses, and the packaging materials, structure and printing. The proportion of courses in the area is relatively small. Hubei Institute of Automotive Industry is an ordinary undergraduate college with a strong engineering and professional industry. In the school's expansion of the scale of education and the widening of professional requirements, it relied on the K-periodical experience of college engineering and mechanical engineering in 2000. Started recruiting industrial designs. Professional orientation students. Similar to other similar universities that offer this specialty, considering the industrial design talents not only needs to form the technical knowledge and experience of product modeling and design. It is also necessary to solve problems such as product packaging, publicity and display, and market development. It is necessary to develop students' certain visual evaluation capabilities. Therefore, some visual communication courses have been set up, and packaging design has also become the professional design course for industrial design and major art design in our hospital. one.

1.2 Purpose

In the college's industrial design professionals training program, the packaging design course is an important professional course for industrial design students. The purpose of teaching is very clear, that is, through the teaching of packaging courses, students understand the basic concepts of packaging design, modern packaging The status of design and its development trend; Grasping the basic theoretical knowledge of packaging design, the general procedures and methods of packaging design, Familiarity with various design and presentation skills of packaging design, Packaging design ideas and the ability to shape the image of the product, The theory of learning design is applied to specific packaging practices, and the quality of packaging design results can be determined from the aspects of packaging structure, materials, processing technology, and printing technology.

1.3 Content and Requirements

(1) The teaching content of packaging design. The teaching content of packaging design is composed of two parts: packaging design theory and practice. The theoretical part of packaging design includes the outline of packaging design; the basic elements and basic principles of packaging design. Packaging practice part of the packaging design includes: packaging design procedures and positioning; packaging design composition; container construction and structural operations.

(2) Teaching requirements for packaging design: 1 Understand the related theories and development process of packaging; 2 Master the design methods, means, rules and printing processes of packaging design, have the ability of comprehensive thinking and analysis, and can relatively independently solve the problems in real life. Packing from the layout, color, material, structure, modeling, printing and other issues, set up packaging works that meet the characteristics of the times; 2 can use marketing, consumer psychology, advertising and other related theoretical knowledge to correctly carry out the social market Investigate and determine the design orientation; 4 Understand the printing process technology related to packaging design, knowledge of packaging structure, paper materials and processing technology, use the knowledge to design simple packaging structure, and the ability to produce prints; 5 Master Various design presentation skills, including the design and use of various fonts, the drawing and application of various illustration images, and the ability of various packaging methods related to specific products.

1.4 There is a problem with the effect

Through the teaching practice over the past few years, we have found that packaging design courses play an active role in cultivating students' expressive ability in visual communication design, product container design capabilities, product image design capabilities, etc., and improve the professional ability of professional students in industrial design. There are obvious results, but at the same time there are also many problems in teaching, mainly in the curriculum orientation and curriculum system, practice teaching and other aspects.

(1) Course positioning and system issues. At present, the packaging design course is a professional basic course for industrial design students. Its establishment time is relatively late. More importantly, in terms of the importance of curriculum, curriculum characteristics, and curriculum requirements, the professional basic course of the course is not oriented. Very accurate. In addition, the number of class hours arranged in the packaging design course is less, so teaching can not be fully and effectively carried out.

In terms of the curriculum system, the students’ lack of the basic knowledge and necessary basic skills that they must master when they started the course lead to unsatisfactory teaching results.

(2) Problems in practice teaching. The current teaching of packaging design courses is restricted by many factors, mainly closed theoretical teaching, and practice teaching is basically replaced by the course of simulation practice. Therefore, it is difficult for curriculum teaching to achieve the desired results. At the same time, as far as teachers are concerned, due to the limitations of their respective disciplines, many teachers themselves lack packaging design practices, lack business communication and exchanges with the industry, and lack understanding of the actual packaging market, packaging design trends, and packaging and printing processes. It is also impossible to teach some of the latest design concepts and printing techniques to students, so theoretical teaching is often lacking in practical targeting and timeliness. The disconnect between theory and practice in teaching has led students to not be able to apply the theory of package design to specific design practices. It is impossible to truly understand the reality and specific processes of package design, and it has also greatly reduced the effectiveness of teaching.

2 Improvement of Industrial Design Packaging Design Course

2.1 Clear positioning and improvement of the system

As packaging design courses play an irreplaceable role in the packaging, publicity and display of products, and market development, it is more appropriate to position them as specialized courses rather than professional basic courses in terms of their importance, teaching characteristics and requirements. . The course can still be arranged in the 7th semester of the undergraduate course. However, before the course is opened, professional basic courses such as layout design, packaging structure design and packaging and printing technology should be added as pre-sessional courses, and the number of hours of study should be increased, and the number of hours should be increased. The practice of teaching links, and gradually improve the curriculum system.

2.2 Pay attention to research, grasp positioning, emphasize design

Packaging design should serve the market and serve the consumers. Therefore, the design should not only meet the product's own characteristics and requirements, but also focus on market research to correctly understand the consumers' needs for the inner quality and visual appearance of the goods and packaging. Determine the design of the information performance and image performance, in order to accurately grasp the design position, so that the design results are consistent with the characteristics of the product fork meet the market demand, so as to better achieve the function of packaging design in the modern enterprise marketing.

In addition, in the teaching process of packaging design, we must pay attention to the importance of the design process. Because only the packaging design that meets the design procedure can ensure the scientificity and high efficiency of the design work. Only through the study and practice of the design program can students follow the basic rules of packaging design better, and gradually master the scientific design methods so as to comprehensively improve their design strength.

2.3 Schedule a study tour. Learn the basic process

Printing is the most basic and most important addition to the lI process. Usually, the final embodiment of packaging products must be completed through a series of complicated production processes such as printing and production. Therefore, designers must achieve a desired design effect and must have a certain understanding of the production process of plate making and printing. For the purpose, it is necessary to arrange the necessary course inspections in the teaching of packaging design courses so that students can understand the relevant printing technology, obtain a certain perceptual knowledge, deepen the understanding of the printing process, and promote the improvement of the design level.

Due to the continuous expansion of industrial design applications and the development and changes in the connotation and extension of modern packaging design, it is recommended that the packaging design courses offered in the industrial design profession also need to be adapted to it, and attention should be paid to improvement and updating in the teaching contents and methods.

Wu Jun Hubei Institute of Automotive Industry Source: "Electromechanical Product Development and Innovation"