Color design and printing

The relationship between color and printing is extremely close, but unfortunately designers often forget about printing. Designers and printers are good friends, and their scenes of “sparkling sparks” are commonplace. The designers took into consideration various factors and tried to select a few colors. However, when they printed, they could not produce the expected results. The printer master also secretly complained about the designer's imagination, regardless of whether the design is feasible or not. Mr. Cai Qiren had a deep understanding of this point. He felt that a designer must understand more about printing. Many designers, especially those newly recruited, do not understand the printing process, and then there are some mistakes that could have been avoided when they were printed.

Often the most problematic issue is the printed color of the printed matter. The effect is not as good as the designer thinks. There are many reasons for this mistake, and one of the reasons is probably related to the printing materials and printing methods. The same ink is printed with different materials and different thicknesses of paper. The resulting color effect must be different. Even if the materials are the same, different thicknesses of the ink will be different depending on the printing method. For example, offset printing is better than flexographic printing. The ink is thinner and affects the brightness of the colors. An experienced designer will consider the characteristics of the substrate, the use of the ink, and the printing method in advance. It should be designed with the objective conditions in mind. On the other hand, the designer should also communicate with the printer master to understand each other. Only by minimizing the number of mistakes.

Mr. Cai Qiren believes that the appeal of color is quite large. The world does not have any good-looking colors or unsightly colors. It only cares about how designers use it. Based on his years of experience, designers need to use new concepts to express the characteristics of color. Design and composition should bring fresh feelings to other people and guide the audience to further explore the meaning behind color. On the other hand, most of the design is for product promotion services. Therefore, designers should plan for the customer, consider what resources are available, how much the customer is prepared to invest in this design, and of course the most important is whether this color can increase the attractiveness of the product. . The invisible hand of nature shows us a colorful world. The ever-changing colors match is fascinating. Similarly, with a successful color design, it has vitality and can infect the mood of the audience. Designers who use in-depth knowledge and research of color applications will be able to design more exciting works.


Source: Print Forum

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