Three Thieves Launches First Aseptic Packaging Wine

Three Thieves, Inc. of Oakville, Calif., launched the first Tetra Baked wine. Three Thieves' new packaging of Bandit Cabernet wines is not just a beverage product, but it is also dedicated to repositioning the way wine merchants and retailers sell wine, and at the same time promoting the prosperity of the nation's grape growing industry.

Jeff Kellar, Tetra Pak’s vice president of strategic business development, said: “This packaging has unique features that protect the sensitive and volatile taste of wine.” Three Thieves’ Bandit Cabernet wine is not only the first wine in the United States to use this type of packaging. It is also the first product in the United States to use Tetra Pak slender caps. The cap is a plastic screw cap with a pull ring.
The new slender bottle cap has many advantages, such as: easy storage, easy to push, easy to open, strong sealing, reusable, and easy and accurate dumping. The package guarantees that it will not be breathable before it is opened. This advantage cannot be achieved with other packaging. The perfect combination of the new slender bottle cap and Tetra Pak aseptic packaging technology makes it possible to provide consumers with premium Cabernet wines in a more convenient and cost-effective package.

Three Thieves originated an Italian journey from the idea of ​​filling wine in aseptic packaging. In Italy, about 50% of the wine sold in convenience stores is packed in a sterile carton. One of the founders, Charles Bieler, noticed that the aseptic carton packs of wine have become increasingly popular and have become one of the fastest-growing products.

Mr. Bieler pointed out: “Using this aseptic packaging, we can reduce costs and increase the shelf life of products, so that we can obtain better prices for lower prices. Tetra Pak's technology not only differentiates us from the competition in the market, but also helps We have fulfilled our commitment to consumers by providing consumers with quality wine while also providing convenient, hygienic, safe, fresh and original packaging."

Source: Packaging Expo