Quanzhou Jersey Forecasts the Development Trend of China's Outdoor Sporting Goods Industry in 2016 Date:2016-08-01 15:04
The outdoor and sports goods industry in 2015 has a good record. In 2016, this trend will continue. Quanzhou Jerseys Xiaobian learned from the reports of foreign media recently that the outdoor and sports goods industry in 2016 will usher in the following developments:
1. 2016 coincides with the four-year Olympic Games, so this is conducive to the development of outdoor and sporting goods industries. Brand owners are ready to release new products during the Olympic Games. We will see many innovative products in Brazil, many of which will be around 3D printing for new production technologies. 2. In the last quarter of 2015, outdoor and sports shoes performed best. In 2016, this trend will continue. Basketball fever gradually calms down, running is popular, and outdoor trekking is booming. The performance of hiking sneakers is strong, and with the integration of outdoor activities and sports, this category will maintain a good momentum of development. Since it is a warm winter, outdoors and sportswear are in decline, especially in outerwear and sweaters. It is expected that sales will rebound in 2016, but will not return to levels as in 2014 and the first half of 2015. 3. Social fitness (referring to the social fitness app that can share fitness information) will still affect the development of outdoor and sporting goods industries. Brands and retailers must figure out how to use this trend. In terms of equipment, team sports equipment will still face challenges and challenges because the participation of team sports will continue to decrease and golf equipment will not grow. Camping-related equipment has a bright future. With the implementation of the New Firearms Act, we will see an increase in the purchase of firearms. 4. In terms of marketing, brands and retailers need to change the traditional advertising methods of broadcasting and print media, and instead spend most of their energy on social media. 5, mobile phones will be the main conductive business development. Some analysts believe that mobile channels will usher in blowouts in 2016. Retailers must develop e-commerce strategies and mobile priorities.
Although retailers are reluctant to attribute business downturns to weather conditions, abnormal weather does harm the normal consumption patterns. The increase in global basic wages is also conducive to the development of the global outdoor and sporting goods industry. Consumers will use the increased wages to purchase outdoor sports shoes and clothing; the outdoor and sports goods industry will continue to perform well in 2016.
The outdoor and sports goods industry in 2015 has a good record. In 2016, this trend will continue. Quanzhou Jerseys Xiaobian learned from the reports of foreign media recently that the outdoor and sports goods industry in 2016 will usher in the following developments:
1. 2016 coincides with the four-year Olympic Games, so this is conducive to the development of outdoor and sporting goods industries. Brand owners are ready to release new products during the Olympic Games. We will see many innovative products in Brazil, many of which will be around 3D printing for new production technologies. 2. In the last quarter of 2015, outdoor and sports shoes performed best. In 2016, this trend will continue. Basketball fever gradually calms down, running is popular, and outdoor trekking is booming. The performance of hiking sneakers is strong, and with the integration of outdoor activities and sports, this category will maintain a good momentum of development. Since it is a warm winter, outdoors and sportswear are in decline, especially in outerwear and sweaters. It is expected that sales will rebound in 2016, but will not return to levels as in 2014 and the first half of 2015. 3. Social fitness (referring to the social fitness app that can share fitness information) will still affect the development of outdoor and sporting goods industries. Brands and retailers must figure out how to use this trend. In terms of equipment, team sports equipment will still face challenges and challenges because the participation of team sports will continue to decrease and golf equipment will not grow. Camping-related equipment has a bright future. With the implementation of the New Firearms Act, we will see an increase in the purchase of firearms. 4. In terms of marketing, brands and retailers need to change the traditional advertising methods of broadcasting and print media, and instead spend most of their energy on social media. 5, mobile phones will be the main conductive business development. Some analysts believe that mobile channels will usher in blowouts in 2016. Retailers must develop e-commerce strategies and mobile priorities.
Although retailers are reluctant to attribute business downturns to weather conditions, abnormal weather does harm the normal consumption patterns. The increase in global basic wages is also conducive to the development of the global outdoor and sporting goods industry. Consumers will use the increased wages to purchase outdoor sports shoes and clothing; the outdoor and sports goods industry will continue to perform well in 2016.
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