The three major exhibitions of Dongguan Famous Furniture Exhibition, Guangzhou Home Expo and Shenzhen Furniture Exhibition have always been called “industry weather vaneâ€. In March of this year, the three major exhibitions in Guangdong attracted most of the first-line furniture brands in China. The major exhibition halls were all popular, and the number of visitors increased significantly compared with the previous two years. Therefore, according to the popularity of the exhibition, this year will be a year of significant recovery in the furniture industry. In addition to continuing the previous exciting events, these three major exhibitions have seen some new changes. From these changes, we can see that the changes in the furniture industry are quietly going on.
The increase in featured pavilions indicates further subdivision of the industry
Compared with the past, the scale of major furniture exhibitions in Guangdong has expanded significantly this year, and there are more special exhibition halls, such as solid wood furniture, mahogany furniture, soft furniture, children's furniture, custom furniture, etc., and some products have been visited by many visitors. The pursuit.
It is understood that Dongguan Famous Furniture Exhibition has opened 12 exhibition halls, 2 of which are temporary exhibition halls. In addition to the traditional Chinese, European, solid wood, mahogany and other furniture, the exhibition area of ​​soft furniture has also expanded a lot. It also pioneered a lighting area with a scale of 10,000 square meters.
At the Dongguan Furniture Fair this year, the software furniture hall is a highlight, and has received much attention. Mousse, Cheers, CBD bedding, homely booth is home crowds. Even the first time to exhibit booth sofa-based Granville is also extremely popular. Mousse, Imoen high-tech mattress attracted many viewers live experience.
The Guangzhou Modern Home Expo can be divided into two major furniture and antique furniture exhibition, which is divided into modern home furniture living room furniture, bedroom furniture, soft sofas, rattan furniture, dining room furniture, children's furniture; classical furniture into European furniture, American furniture, Chinese furniture, mahogany furniture. In addition, outdoor furniture that has been popular in recent years has been set up separately.
This year's Shenzhen Furniture Fair is a solid protagonist of solid wood furniture. However, the suites and Italian furniture pavilions that were first introduced this year have attracted the attention of many dealers. Italy in particular furniture shop, the introduction of ALTA MODA, ANTICO BORGO, ANTONELLI M. & C, BM STYLE, EZIO, BELLOTTI, FORMITALIA, FRATELLI ALLIEVI, LAMBORGHINI, PAOLO LUCCHETTA, VALDERAMOBILI, VOLPI, FENDI a total of 13 Italian furniture brand, has attracted The eyes of countless people.
The increase in the number of special exhibition halls in the three major furniture exhibitions indicates that the industry will be further subdivided. A company can become a leader only if it is specialized in a certain field.
Exhibitors are more rational and dealers are more cautious
Looking at the major furniture exhibitions in Guangdong this spring, the author found that there were fewer hot women at the show, and the vast propaganda parade was difficult, and the various performances and Shantou activities that attracted customers were also reduced.
Exhibitors are more focused on product creation, booth design and investment policy development, which fully demonstrates that the competition between furniture brands is a real strength contest. Although the number of dealers visited has increased significantly compared with previous years, there are still relatively few signings on the spot. More dealers are only comparing a number of manufacturers, and even preparing to go to the factory to visit the site will not sign a purchase contract.
According to industry sources, this is a rational return to the furniture fair.
The number of dealers from third- and fourth-tier cities has increased significantly
According to the author's investigation, the traffic volume of major exhibitions this year has increased greatly. A large part of the reason is the increase in dealers from third- and fourth-tier cities, which is consistent with the current macroeconomic situation and the performance of the furniture market.
Since the end of last year, "urbanization" has become a hot word in China. With the advancement of urbanization, the economy of the third- and fourth-tier cities will have a big leap, and the consumption power of these places will also increase.
Moreover, in recent years, the home market in first- and second-tier cities has been saturated, but the furniture market in third- and fourth-tier cities is booming, and consumer demand for branded furniture there is increasing. Therefore, many local dealers come to the exhibition to select brands.
The author's investigation found that many savvy companies have set their sights on third- and fourth-tier cities this year, and the investment policy has also tilted toward these areas, striving to sink the channels to third- and fourth-tier cities as soon as possible.
For some changes in the three major furniture fairs in Guangdong this spring, many industry experts have said that the changes in the industry are more based on the market changes themselves, only to follow the changes in the market, to meet the needs of the market, to better meet the needs of consumers. Need, will be a successful change.
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