China's environmental protection decoration leader to do a reliable one-stop home improvement

Dong Zhihua, General Manager of Qingdao Branch of Fengzhihua Decoration Co., Ltd.

[Reporter]: In modern decoration, environmental protection has increasingly attracted the attention of the owners. The industry's peak decoration has always been regarded as “the leader in China's environmental protection decoration”, and promised the owners that the environmental protection is not up to the standard for a full refund. Where does self-confidence that can make such a commitment come from?

[Dong Dong]: This commitment is very confident, and it is what we have been doing, that is, the blue diamond environmental protection project of our industry peak. This is the research result of our company in environmental protection home decoration, which is the national authority. The results of departmental verification. Our Blue Diamond environmental protection project is mainly composed of “Blue Diamond Project” and “Environmental Triple Protection System”. The two constitute a rigorous and standardized construction and environmental protection system, which provides effective protection for environmental protection and can be built for our customers. High quality, healthy living environment. Therefore, we are completely responsible and can promise a full refund of environmental protection.

[Reporter]: As the well-known decorative company brand of the island city, Yezhifeng has always adopted the “complete home” service operation mode to provide one-stop home decoration service for the owners. What kind of advantages can such a service impress the owners?

[Dong Dong]: Fenggehui Home Service Operation Model is unique in 2008. It is the latest home improvement service model in the decoration industry. It is the industry's leading one-stop home improvement service platform. This model breaks the intrinsic main material sales agency model in the home improvement industry, and changes the main material sales agency to the direct sales model. Therefore, this operation mode is of great significance to consumers:

(1) Customers can directly trade with manufacturers, avoiding intermediate links and saving customers a lot of renovation costs.

(2) All the building materials that have settled in Fenggehui Home are consistent with the brand positioning and customer positioning of the industry. When you come to Fenggehui Home, customers can quickly purchase quality master materials.

(3) Our Fenggehui Home has a special home shopping guide, which can provide professional purchasing advice and services to customers objectively and fairly.

(4) The price is transparent. All the building materials of Fenggehui Home are sold in the market, which is convenient for customers to choose after the price comparison. The price is high and low.

(5) Fenggehui Home has a strong bargaining power for large-scale procurement, reducing costs; the price is lower than other stores, so we promise customers "three times the difference."

(6) You can enjoy discounts on home improvement projects. Before operating Fenggehui Home, the home decoration of Yifeng Peak will never be discounted. After Fenggehui Home, Industry Peak will transfer some of the profits obtained to consumers. The peak of the purchase of the main material new home decoration can also enjoy discounts.

(7) Provide customers with worry-free after-sales service. In other building materials stores, after the product is sold, the main products are responsible for the sales; in Fenggehui home, no matter which kind of building materials are used, the after-sales service can be directly solved through the peak of the industry.

[Reporter]: The introduction of the National Five Articles has not inhibited the growth of housing prices to a certain extent. The shortage of raw materials in Europe and the United States also has a tendency to increase the price of furniture. What is the situation of the decoration market from the perspective of professionals?

[Dong Dong]: The National Bureau of Statistics announced that the residential sales price index of 70 large and medium-sized cities in April showed that the price increase of several consecutive months began to narrow. However, analysts pointed out that the trend of rising house prices has not been fundamentally changed. For second-tier cities like Qingdao, it is likely to continue to develop steadily. Therefore, in terms of Qingdao, this year's decoration market will be the repressive growth of demand in the previous year, and the general trend will not change. It will continue to be hot.

[Reporter]: "E-commerce" is a hot topic in home furnishing companies in recent years. It is also an area of ​​development of many decorative companies. What is the development of the industry peak in the network field? Do you think that for the decoration company, can it break through the "trust assessment" to achieve complete home improvement network marketing?

[Dong Dong]: In recent years, China's e-commerce has maintained a good momentum of sustained and rapid development. The total transaction volume has grown rapidly. The endogenous power and innovation capability of e-commerce development has been increasing, and e-commerce has been widely popularized in various industries. deepen. Also in the decoration industry can also play a big role, our company attaches great importance to this platform, it is a positive energy development trend, this platform can be both width and breadth, the plasticity prospect is very good, and the customer tends Diversified and internationalized. We also spent a lot of effort to shape a set of online marketing management methods.

We all know that the biggest bottleneck in online trading is not technology, but credit. The network is virtual, but we must implement it. This refers not only to the volume of online transactions, but also to the excellent and reliable corporate reputation of product quality. Whether online or offline integrity should be the foundation of the company's business, the operation of a company without integrity can not be said. Similarly, our industry's peak has been to cultivate our employees with "reliable" and "trustworthy" values, to serve our customers, and we will always strive to be better and continue to lead the industry's development direction, so to break through " Trust assessment is no problem.