HC Audio Lighting Network Report After expanding the retail, financial, business meetings, medical campus and other fields, digital signage has begun to expand into a new journey - the real estate industry. Digital signage, known as the "digital marketing tool", can perfectly combine digital information and digital signage in the real estate industry, leading the era of real estate digital marketing in the new era. In real estate marketing, digital signage is stationed in real estate exhibitions, which undoubtedly provides us with more than the traditional static information boards we used to see. Digital signage disseminates information to customers, presenting a low-cost, high-efficiency model that is a two-way choice for sellers and customers.
Digital signage products will have richer and more intelligent applications in the real estate industry in the future, which will make the display of property information more intuitive and easier to understand, and bring more beautiful visual experience to buyers. Display digital signs in the public areas of the real estate center, display graphics, videos, and play real estate videos and other information. This can not only promote the property information, but also deliver personalized information services to customers, and provide an interactive experience of the digital community, highlighting the high-end image of real estate electronic and information. In particular, digital signage increases the functionality of self-service interactive services. With the development and maturity of 3D technology in the future, applying 3D technology to this allows buyers to have an immersive experience, which will bring good to buyers. The user experience can also stimulate the consumer's consumer psychology.
The real estate project adopts the smart home system, which not only enhances the added value of the real estate, but also provides the owner with a comfortable home environment, and at the same time makes the property management more efficient and convenient. And smart home companies can join hands in real estate projects, and they can also increase sales scale and achieve better promotion and publicity. Therefore, the combination of the two can be described as mutual benefit and win-win situation. However, under the current situation, there is still no one who can save anyone. In particular, the two industries have not yet entered maturity in China, and they must enter a real benign development track. To benefit the owners, there is still a long way to go.
Smart home and real estate business have crossed the run-in period
As the largest and most important customer in the smart home industry, real estate developers have experienced a long process of running in. In the downturn of real estate, smart home is regarded as a life-saving grass for real estate developers to attract attention. For the smart home industry with long-term thunder and heavy rain, the closer distance from real estate developers can bring more practical benefits. . Especially with the increasing selection of smart home products and solutions, the owners' acceptance of smart homes and the development trend of real estate decoration have laid a good foundation for cooperation between real estate developers and smart home industries. .
Smart homes will no longer be met by real estate developers as they have in the past, but will be truly valued. Huang Jiu-song, secretary-general of the Intelligent Building Professional Committee of the China Construction Industry Association, said: "The smart home industry has begun to take shape. Early smart homes are only a speculative selling point for developers. At present, developers and smart home companies are more pragmatic and already in products. Work on reliability, durability, and reasonable system configuration." Nowadays, the conditions of cooperation between smart home enterprises and real estate developers are constantly being formed: First, the network foundation is constantly improving. Smart home products are constantly maturing, and the product level is rich, which can meet the needs of various grades. In particular, domestic smart home enterprises have developed very rapidly in recent years. After accumulating, a number of large-scale enterprises have emerged, and the appearance and performance of the products are certain. Guarantee. Secondly, the real estate market, from the perspective of policy guidance or housing demand, fine decoration will be the development trend, which is also a very good opportunity for smart home, which is conducive to the early intervention and planning of smart home. Finally, the consumption concept has changed and consumer demand has become more prominent. The current community has changed a lot compared with the past. People no longer simply meet the housing, and with the improvement of the quality of life, they have higher requirements for the living environment. Especially when people are getting more and more busy and paying more and more attention to safety issues, the demand for some subsystems of smart home is constantly improving, such as security monitoring, video intercom, lighting control and so on.
Smart home business and real estate business cooperation
Since last year, some enterprises in the industry have started to launch new smart home operation modes. That is, the smart home products are provided free of charge to customers, and the revenue is obtained by charging the service fees of the three major mobile operators. This mode of charging service fees has been relatively mature in the field of networked alarms. However, because the price of the alarm product is low, the manufacturer has a short time in terms of cost recovery through the operator. In the smart home industry, the current mode of operation is not very feasible. First of all, the cost of smart home systems and products is high, and most of the applications of smart home products are still local applications. Remote control is only an add-on application, and operators cannot control the local use of users. If the user is only using it locally and the operator is unable to charge the fee, then the company cannot recover the product cost. The local use and remote control of smart homes is basically a basic service, and it may be better to take a one-time payment for permanent use. In the future, we can explore the comprehensive information service platform of the home, provide users with some value-added services to collect fees and improve the comprehensive value of the platform.
Despite the current bottleneck in the promotion of smart homes, it has greatly improved the living conditions of residents. The first is to make the user's life more convenient. For example, returning home from work to have a comfortable environment, smart home products can detect the environment inside your home before you go home according to your off-hours. When the temperature is high, the air conditioner will be turned on, and the humidity will be high, and the dehumidification equipment will be turned on. Open your favorite music at the moment you open the door and turn on the warm lighting scene. The second is security. In the smart house, the door and window are equipped with infrared mobile, anti-theft alarm, medical emergency, anti-theft emergency call system; fire alarm, smoke sensor is the gas leak alarm system, which makes our home life safer and more assured. Again, it is energy saving. The smart home system masters the state of the electrical equipment and the state of the environment, and cooperates with the application of time to manage various electrical equipment to achieve energy saving and environmental protection.
With the rapid development of science and technology and the continuous improvement of living standards, people's demand for safe, comfortable and healthy life will become increasingly urgent. This will prompt smart homes to gradually penetrate into the lives of nationals and become a promotion of smart homes. Big opportunity. Its rise will open up a huge market for many enterprises, and at the same time accelerate the process of social civilization and provide strong support for improving and improving the quality of home life.
Smart home has also become a value-added means of real estate promotion
The real estate market, which was originally a rigid demand, also attracted cold winters. The country introduced a series of regulation and control policies to cool the property market, but the real estate market has seen an oversupply and increased competition. In order to attract buyers, real estate developers can be said to be exhausted. Providing value-added facilities to consumers and driving sales prices is nothing new in the real estate sales market. Buying a house will send a smart home. This is the slogan played in the sales of a property in Yunfu. The developer hopes to cause a sensation with a novel matching method, which will drive the sales of real estate to increase rapidly. It is understood that this is jointly created by the world-renowned smart home brand GKB and Yunfu a high-end real estate, aiming to create a green smart and safe home environment for the owners.
Realizing home intelligence with smart homes is a good selling point and promotional access point for both smart home businesses and real estate developers. The cost of the real estate agent will not be great. Taking the intelligentization of the living room as an example, the developer only needs to pay for the cost of one air conditioner, and the powerful smart host is distributed by GKB smart home. Secondly, smart home enterprises can better popularize smart homes from the source of real estate, especially after the completion of the project, the popularity effect in the surrounding areas is immediate. This may be a win-win market strategy. First of all, real estate developers increase the added value of real estate through smart homes, win the favor of the owners, and accelerate the return of funds. Secondly, instead of “selling†by “sendingâ€, the owners can enjoy the smart home at zero cost and quickly increase the penetration rate.
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