Printing and Media Art Design in Cultural Environment Construction

The rapid development of the global economy and the enhancement of the humanistic spirit have brought new, more complex and diverse requirements for the Chinese print media art. To match the international developed countries and the three core concepts of the 2008 Olympic Games, the "Green Olympics, Science, Education, and Humanities Olympics," we must comprehensively improve the cultural connotation of China's environmental construction. The printing media in the construction of cultural environment is the construction of a cultural environment. One of the highlights of the cultural grade is the widest and most specific. The printing and media art in the cultural environment construction in the new era should fully consider the concept of “harmony and harmony” between man and the environment and its value orientation for the design of cultural media in order to maximize the ecological norms and philosophical thinking. Reduce pollution and damage to the eyes and the environment.

I. Significance and Content of Art Design for Print Media in Cultural Environment Construction

Long-term peace has brought rapid economic development, and humans are pursuing the pursuit of high-level spirit while satisfying material enjoyment. The vigorous construction of the cultural environment is a window that reflects the country’s comprehensive strength and political civilization. The printing media closely related to humanity is the epitome of traditional culture and modern culture. The printing media can play a subtle and guiding role in the concept of people in the cultural and environmental construction. The artistic design of print media in the construction of modern cultural environment should not be based on economic growth. It should not only satisfy people's needs, but also benefit the ecological balance and minimize the pollution and damage to the environment.

1. The Significance of Print Media Art Design in the Construction of Cultural Environment

The basic meaning of the artistic design of print media in the construction of cultural environment is reflected in two aspects:

—— Infiltrating the broad and profound Chinese culture and measures to prevent environmental pollution into the overall design at the stage of printing and media design, creating a high-grade cultural environment as the design's goal and starting point, and striving to make its products adversely affect the environment. Lowered to the lowest point. As a goal of the print media art design in the construction of a cultural environment, through the product's interpretation of the harmonious coexistence of man and nature, the old concept of unlimited consumption stimulus is introduced to a new concept of rational and moderate consumption, and the construction of a noble cultural environment is created. Communicators, protectors of ecological park-style cultural construction;

——In the new era, the printing media design has a great influence on the construction of the cultural environment. The excellent design of printing media can greatly reduce the negative issues (environmental, cultural and ecological environment, etc.) that appear in environmental construction. Taking the nature as an organic whole, it has the need to protect the ecology and realize the sustainable development of mankind. It will inject cutting-edge ecological high technology into the design, and then transform the traditional printing and media arts to form a new one—the harmonious coexistence between man and nature. The printing media art design system.

2. The basic content of artistic design of printing media in the construction of cultural environment

The printing media design in the cultural environment construction is based on the social environment at home and abroad as the background, applying the principles of ecology and the achievements of contemporary science and technology to popularize, enhance the dual civilization, and the laws of the United States to form a design that meets the needs of today’s society. form. The printing media design in the cultural environment construction should fully consider the harmonious development of people and the environment as the value orientation, and adopt the “small but excellent, simple, environmental protection, high technology and humanity” as the cultural and environmental construction in the pursuit of print media design. The goal. To promote the concept of stimulating consumption to a new concept of rational consumption, to be a communicator of cultural environmental protection. "The greatest role of design is not to create commercial value, nor is it a competition in style, but rather an element of a proper social transformation process. Design should seriously consider the limited use of the Earth's resources and protect the Earth. Environmental Service. Emphasizes the designer's social and ethical values." (Designed for the real world, "Mr. Victor Babarak").

In his textual research on human origin, Darwin pointed out that human evolution cannot only be inseparable from the natural environment, but also inseparable from all other species that human beings have in common with nature. With the rapid development of the global economy, while human beings consume natural resources and manufacture a large number of products, they are constantly exacerbating the deterioration of the ecology. The Earth’s people, with their “ingenuity and intelligence,” destroy the homes they depend on and bring Year after year natural disasters. With the closing of the Athens Olympics, the 2008 Beijing Olympic Games is coming to us. How to organically combine printing media and ecological protection that are closely linked to human life is becoming one of the focuses of global artistic design. .

The ultimate goal of print media design in the cultural and environmental construction has been the basic attributes of print media products in the past: that is, after the completion of the technical, functional, technological, and market goals that the print media should achieve, the traditional design goals are completed. Modern printing media design does not aim at economic growth as its sole purpose. Its basic idea is to incorporate human spiritual and material needs and environmental measures and pollution prevention measures into the art design at the design stage, and to make harmonious ideas the target of design. And starting point, strive to minimize the impact of the product on the environment.

II. Analysis of the Status Quo and Trend of Print Media Art Design Research in the Construction of Cultural Environment

1. The status quo of printing media art design research in cultural environment construction Since the reform and opening up, China's printing media art design has made great development, but compared with Japan, the United States, Germany and other countries, we still have a big gap, mainly reflected in:

—— Considering the design of arts and decoration for printing media, the impact on the environment and the use of material recycling and recycling are less considered;
—— Considering more new technologies, new materials, and new forms of expression, less consideration is given to the use of renewable energy, the use of new energy sources, and energy-saving technologies;

——The production process, high-precision technology, production equipment and management methods are backward, and raw material consumption is less considered. Therefore, the old concept of resource abuse should be advocated and promoted to a new concept of resource durability;

——The degree of awareness of green products needs to be improved. The over-decoration of products leads to environmental pollution. The design of traditional products emphasizes the emphasis on the appearance of products and unconventional, flashy design ideas. The focus of design innovation is on the basic point of the environment. Consciously starting from the ecological point of view and rationally using materials;

- Managers and designers working in print and media design have less backgrounds and lower academic qualifications. Most of them take interest as the main design goal, and do not combine ideas of design and environmental harmony organically.

The above several aspects have greatly constrained the leading role of China's printing media art design in the construction of a cultural environment and its influence in the international arena.

2. The Development Trend of Print Media Art Design Research in the Construction of Cultural Environment

The study of print media design in cultural and environmental construction is dedicated to the world in the most valuable Chinese culture. The development trends mainly include the following aspects:
——Design concepts and methods aiming at saving resources and protecting the environment. With the scientific concept of development, people-oriented and environment-friendly are emphasized to make it a realistic civilization and future development direction. In the design, modern and traditional unity and design are expressed. Reconciliation with production, tacit understanding of production and consumption, and harmony between life and ecology. The first thing to consider in the design is that the product is non-pollution, non-waste, and can be recycled for humans and nature, so as to improve the quality of the environment while creating higher profits and a clear guiding and practical role;

——The full consideration of human emotional factors in design is one of the important connotations of design, emphasizing practical energy-saving features of products, abandoning useless functions and pure decoration styles, returning to the classic concise style and incorporating “additional intelligence”, etc. Create a vivid and vivid shape, extend its service life, increase the fun of use, so that consumers feel the product is amiable and warm;

—— When designing, it is necessary to fully consider the series of problems related to recycling, such as the feasibility of material recovery, treatment methods, and processes, in order to achieve full use of resources. The design will focus on the design of the relevant environment, use as little or no toxic and hazardous materials as possible, save raw materials and energy, and use less expensive and scarce raw materials. The product will not harm human health and ecological environment during use and after use. Reduce the various risk factors in the production process, with less waste, no waste technology and efficient equipment for production methods. Perfect management, clean product, reasonable packaging, function and service life, this is an inherently interactive design that encourages the formation of sustainable consumer attitudes among consumer groups;

- Let media producers realize that products are heavy weapons for modern companies to participate in market competition. The design of products should shift from monotonous modeling to styling with humanistic design. Media design is a creative practice based on culture. It has strong practical significance. It is a necessary safeguard for supporting spirit and material civilization. It allows users to recognize the importance of products to the cultural environment and strives to be the defender and circulator of the environment. .

Third, the conclusion

In the construction of cultural environment, the printing media art has always been concerned by all sectors of the society. The printing media design is a comprehensive discipline. It not only has a lofty cultural concept and a long history, but also is a comprehensive art with strong practical ability. To show the world that there is a 5,000-year-old history of Chinese culture as the accumulated spirit. The printing media art design will improve culture and environment and promote development in all aspects. At the same time, it will also promote the extensive exchange and integration of Chinese culture and world culture, thus promoting the integration of China and the world in a more profound sense. This also shows that the role of print media art design in cultural and environmental construction is also historical, which also requires us to make historic contributions to the print media art and design workers.