The inadequacy of traditional label printing With the development of the times, companies are increasingly demanding the packaging and labeling of their own products. Labels of high quality, high information content, novelty, anti-counterfeit, and environmental protection are being recognized and needed by Chinese companies.
On the one hand, while the quality of products is improving, the labels carrying goods information are required to be more beautiful. In today's extremely rich commodities, consumers are very concerned about the time of each product. It is not easy to stand out in a wide range of products. Only relying on packaging and labels to attract consumers’ attention can they be accepted and purchased by consumers. .
On the other hand, the user's requirements for the function and form of the label are improved. For example, the label is required to be intelligent and anti-counterfeit, the size is no longer limited to a certain range, and some even reach 100mm x 500mm; some labels are not used in the inner layer. Double-sided adhesives, which are glued and glued together, reduce production costs; the demand for labels used in the service industry and logistics management increases, such as airline baggage, book labels, road toll collection bills, etc., and they need to have both anti-counterfeiting capabilities.
At present, digital printing technology impacts various parts of printing, and the insufficiency of traditional label printing on the market is gradually exposed:
(1) The labels (especially film labels) on the market today are mostly screen-printed and flexo-printed, which not only has a complicated processing process, but also has a long cycle and a poor timeliness.
(2) In the aspect of product design, the selection of the design plan must be repeated proofing and modification, which is not only troublesome but also costly.
(3) Traditional printing methods to achieve variable data printing, digital encoding. Bar code and other anti-counterfeit logo printing, etc., need to be achieved by printing twice or even three times, which is more cumbersome than digital printing.
(4) It is not possible to process short-run prints with less than 2,000 copies, such as the labeling or packaging of some promotional items or test products, so that printing companies can not only lose profits but also lose money.
(5) The customer's requirement for the quality of printed matter is getting higher and higher, but the amount of print is getting smaller and smaller, which makes the market competitiveness of traditional label printing continue to decline.
Source: 21st Century Fine Chemicals Network