When Japan's second-quarter GDP data was released, it was pulled to compare with China. It is clear that Japan’s actual GDP of US$1.288 billion in the second quarter lags behind China’s US$1.339 billion, and Japan is lagging behind. However, if we compare the per capita GDP, we will find another problem. The per capita GDP of China is 3,800 US dollars, and Japan is ten times that of China. China has achieved the trend of becoming the second largest economy in the world.
In fact, China can be ranked in the forefront in the statistics of many comprehensive statistics. However, when we look at the details and see the details, we will see problems. In the "Global Printing Market Survey" report released in 2008, the total output value of China's printing industry surpassed Germany and the United Kingdom in 2006 to third place in the world. In 2006, the total output value of the global printing industry was 621 billion U.S. dollars, compared with 84.451 billion U.S. dollars for Japan, and 40.801 billion U.S. dollars for China. In terms of printing equipment manufacturing, the output value of Japan's printing machinery in 2007 was 281 billion yen, about 22 billion yuan. In those years, China’s figure was 17.5 billion yuan.
It is not difficult to see from the data that we have surpassed Germany as the third printing country in the world. On the data, we are also catching up with Japan. But as a core force of the industry for equipment manufacturing, Germany we would think of Heidelberg, Manroland, and KBA. When talking about Japan, Komori and Mitsubishi are thought of. And these five companies are the five most recognized press brands in the world. Whether it is ranked in front of us in Japan or in Germany behind us, we all have our own "fist" brand, and the brand is exactly what China's printing industry lacks.
If we go deep into the reasons, we can't deny that Germany and Japan have a long history of printing machinery manufacturing. No matter whether it is Heidelberg or Komori, the historical accumulation of nearly one hundred years has made its excellence not accidental. But Ryobi, which has only a history of more than 50 years, has produced the world's largest sales volume of six- and four-color offset presses. Although many printing machines have a good reputation in China, they are overshadowed by other brands in the world.
In addition, there is a set of data that better explains the problem. German manufacturers export equipment accounts for 42% of global printing equipment exports. In order to stay ahead of the curve, German machinery manufacturers spend on average 4% of sales each year in research and development. As far as printing equipment manufacturers themselves are concerned, the proportion of their investment in research and development is about 6% or even slightly higher than the average value. In contrast, China’s investment in this area accounts for only 1% of GDP. Moreover, even in the printing industry, there are even more advertising investments than R&D expenditures. Designers not only go abroad to inspect less, but even communicate with each other. Take a blockade attitude. At the northern exhibition in the previous period of time, the editors of HC Printing Network wanted to photograph the exhibiting equipment and even were blocked. Of course, there are domestic printing machinery manufacturing enterprises involved in the "shanzhai" network, but such a self-styled attitude has also greatly hampered the printing machinery manufacturing technology upgrade.
Deng Xiaoping once said that "science and technology are the primary productive forces," and so is the printing machinery manufacturing industry and even the printing industry. We are always called great powers, but we are not called strong powers, regardless of economy or printing. To win the title of a strong country, the future of the printing industry is still long.
In fact, China can be ranked in the forefront in the statistics of many comprehensive statistics. However, when we look at the details and see the details, we will see problems. In the "Global Printing Market Survey" report released in 2008, the total output value of China's printing industry surpassed Germany and the United Kingdom in 2006 to third place in the world. In 2006, the total output value of the global printing industry was 621 billion U.S. dollars, compared with 84.451 billion U.S. dollars for Japan, and 40.801 billion U.S. dollars for China. In terms of printing equipment manufacturing, the output value of Japan's printing machinery in 2007 was 281 billion yen, about 22 billion yuan. In those years, China’s figure was 17.5 billion yuan.
It is not difficult to see from the data that we have surpassed Germany as the third printing country in the world. On the data, we are also catching up with Japan. But as a core force of the industry for equipment manufacturing, Germany we would think of Heidelberg, Manroland, and KBA. When talking about Japan, Komori and Mitsubishi are thought of. And these five companies are the five most recognized press brands in the world. Whether it is ranked in front of us in Japan or in Germany behind us, we all have our own "fist" brand, and the brand is exactly what China's printing industry lacks.
If we go deep into the reasons, we can't deny that Germany and Japan have a long history of printing machinery manufacturing. No matter whether it is Heidelberg or Komori, the historical accumulation of nearly one hundred years has made its excellence not accidental. But Ryobi, which has only a history of more than 50 years, has produced the world's largest sales volume of six- and four-color offset presses. Although many printing machines have a good reputation in China, they are overshadowed by other brands in the world.
In addition, there is a set of data that better explains the problem. German manufacturers export equipment accounts for 42% of global printing equipment exports. In order to stay ahead of the curve, German machinery manufacturers spend on average 4% of sales each year in research and development. As far as printing equipment manufacturers themselves are concerned, the proportion of their investment in research and development is about 6% or even slightly higher than the average value. In contrast, China’s investment in this area accounts for only 1% of GDP. Moreover, even in the printing industry, there are even more advertising investments than R&D expenditures. Designers not only go abroad to inspect less, but even communicate with each other. Take a blockade attitude. At the northern exhibition in the previous period of time, the editors of HC Printing Network wanted to photograph the exhibiting equipment and even were blocked. Of course, there are domestic printing machinery manufacturing enterprises involved in the "shanzhai" network, but such a self-styled attitude has also greatly hampered the printing machinery manufacturing technology upgrade.
Deng Xiaoping once said that "science and technology are the primary productive forces," and so is the printing machinery manufacturing industry and even the printing industry. We are always called great powers, but we are not called strong powers, regardless of economy or printing. To win the title of a strong country, the future of the printing industry is still long.