Ganzi Prefecture is rich in natural resources such as yaks, fungi, Chinese herbs, fruits, wild vegetables, wild fruits, etc. These native products are pollution-free and are natural green foods. They have great potential for development and utilization. How to give play to the advantages of various high-quality native products so that they can quickly enter the market and gain the favor of consumers? I think that if we can supplement aesthetic and practical packaging design and choose an effective packaging strategy, we can get twice the result with half the effort.
I. Characteristics of Kinds of Local Products in Ganzi Prefecture
Ganzi Prefecture is rich in resources and has a wide variety of native products. The main products with a certain scale and certain grades are:
1. Wild fungus: There are 13 counties in Ganzi Prefecture, which are the main production areas of matsutake. The annual output is about 1500-1700 tons. Chanterelles, Morchella, Porcini, and Bacteria have entered the international market in succession. 2. Fruits and Vegetables: There are many types of economic forests in Ganzi Prefecture, and they are unique in that they are rich in walnuts, chestnuts, pears, peaches, apricots, oranges, grapes, apples, pomegranates, and cherries. 3, wild vegetables, wild fruits: Ganzi Prefecture in the development and utilization of the value of the wild mountain vegetables, Osmunda, Osmunda, dark horse, Dong Feng Cai, ginseng fruit, buds, acorns, dozens of species, distributed in the canyon In the area of ​​Yamahara, the reserves are large; the mountains and wild fruits mainly include sea buckthorn, Xiantao and so on, which have high food and health care functions. 4. Agricultural products: The production of Cordyceps Wine, Snow Lotus, Lubian Wine and other series of low-nutrition health care products, represented by Sangji Zhuoma Xin Ning Liquor Co., Ltd. and Luhuo County Qingnong Distillery Co., Ltd. With good quality and many varieties, it is in short supply in the market, and it is widely praised by consumers. The Cordyceps Wine and Cordyceps Cordyceps wine developed by Daofu Xueyin Highland Barley Wine Factory have been allowed to enter the Japanese market for sale. 5. Livestock products: Ganzi Prefecture has a vast territory, abundant grassland resources and numerous animal species. The renowned Kowloon-style yaks and Tibetan pigs of special type and Tibetan and black sheep of Danba are excellent local breeds of our state. Their meat is known for being semi-wild, non-polluting, free from epidemic, and half-meat. It has broad market prospects. Name, special, excellent "green" animal food. 6, Chinese herbal medicines: Ganzi Prefecture is rich in medicinal plant resources, and is the main medicinal material producing area of ​​Sichuan Province and an important treasure house of medicinal sources. Cordyceps, Chuanbei, Tianma, Angelica, and rhubarb produced in the country have long enjoyed a good reputation at home and abroad and are very popular. Huang Qin, Qin Xian, Qihuo, Codonopsis and other large quantities of high quality.
Second, Ganzi Prefecture native product packaging design skills
Packaging design is an important part of product packaging, directly related to the fate of the product in the market competition. The packaging of all kinds of native products in Ganzi Prefecture must overcome the misunderstanding of packaging design and grasp the design skills.
1, packaging design to truly represent the product: product packaging is of course very important, but consumers are more concerned about the packaging of the product entity. Therefore, packaging design should try to highlight the product entity image. Such as cherry, pomegranate, Xiantao, pears, walnuts, etc., the use of realistic photorealistic pictures of the color, taste, type performance is boring, its effect is better than the drawing, which is the most popular in food packaging.
2, packaging design to provide convenience for consumers: The packaging of Chinese herbal medicines should be accompanied by specific and detailed text descriptions such as the efficacy of the product, use and maintenance, etc., related herbs packaging, there must be detailed preparation methods, if necessary Should be accompanied by a simple schematic. The shape and structure of the packaging should be designed rationally to facilitate the display and placement of products and consumers to use them. 3, packaging design should help protect the product: a good packaging should not only pay attention to interior design, but also pay attention to structural design, in order to protect the product entity from damage, product value is not affected, to prevent counterfeit and shoddy products flood the market. (1) Package design based on product characteristics. Ganzi Prefecture has a wide variety of native products, and different products have different characteristics. There are also different requirements in packaging design. Different packaging materials and dressing methods should be selected according to the characteristics of the products. For example, wild mushroom products and traditional Chinese medicine products have different requirements for material selection, dressing methods, text patterns, and color matching. Chinese herbal medicines generally use sacks for packaging. Some of them need to be lined with cloth bags, and some must be lined with moisture-proof paper. Wild mushroom packaging is generally packaged in drums, boxes, or transparent plastic bags. (2) Design packaging for different sales regions. Ganzi Prefecture’s local products are sold abroad, some are sold outside the province, and some are sold outside the state. For the packaging design of export products, one should pay attention to protect the product from damage during transportation; second, the package must have characteristics to prevent imitation; Third, the package must have a registered trademark to prevent counterfeit and shoddy products from flooding the market.
4, packaging design should help promote product sales: (1) any packaging design has its inseparable national traditional cultural background. "Only the people of the nation are the world," and packaging is unique when it comes to local colors, and it has visual impact on the counter. Packaging is a culture, and any product needs cultural packaging. To improve the quality of packaging, not only improve the quality of packaging materials and design, but also more important is to pay attention to the promotion of packaging culture and cultural packaging of products. (2) The packaging design of Ganzi Prefecture native products should reflect the rich and unique national culture and folk customs of the Kham Tibetan region. It should be emphasized in the use of trademarks, labels, texts, designs, colors, and even the shape of packaging. The style of the snow-covered plateau is unconventional, giving people the feeling of "excellent", "special" and "new". It is pleasing to the eye and strongly stimulates consumers' desire to buy.
Source: Gan Lan Network