The so-called short-run printing generally refers to a printing amount of 1,000 or less sheets. Traditional printing plants use offset printing because the operation is complicated, and the amount of printing is generally more than 3,000 copies. Therefore, when the number of prints is less than 1,000 copies, there is generally no printing unit willing to undertake printing.
In terms of time, small batch printing generally requires a short delivery time. If the traditional printing method is used, the period for film production, plate making, proofing and printing should be more than two days. If the user asks for a day's work, he will not be able to do it at all. With the development of the market economy, the demand for various small-batch prints is growing, such as hotel menus, recipes, conference materials, various invitation letters, card, new product introductions, and so on. Sometimes the amount of printing is only a few to several tens of copies. Since printing cannot be done, users can only use digital short-run printing solutions.
At present, the commonly used short-run printing methods are generally divided into two types: color ink-jet printing and color laser printing. The two methods have advantages and disadvantages, and are mutually complementary and combined with each other to form a relatively complete digital short-version solution. Here we compare the advantages and disadvantages of these two models from various angles;
Let's talk about inkjet printing: The advantages of inkjet printing are simple equipment operation, high printing accuracy, and colorful colors. Currently, the popular ink or continuous ink supply system in the market can make the printing cost very low, the equipment size is large, and the investment is small. . At present, many print shops and advertising companies are using it. The disadvantage of this method is that it can only print photo paper or coated paper, so there is a big difference between the finished product and the printed matter, and the manufactured product can only be used in the range of "imitation printed matter".
Let's say laser printing: Its biggest advantage is its speed, high productivity, and its effect is closer to printing. The print quality is also very different depending on the design and usage. The office model price is not high, but as a professional short-run printing service, high-end commercial models must be selected and the investment is between 10 and 2 million. The basic rule is that the higher the investment, the lower the printing cost, the better the effect, and the faster the speed, mostly between 10 and 100 sheets per minute. Therefore, for a short-run printing service provider with a certain scale and ample living resources, the laser digital printer will be the main model of the service. The disadvantage of the laser machine is also the fact that the format is basically around A3+, and the slightly larger format cannot be completed.
Based on the above analysis, the users engaged in short-run printing are generally output centers in all cities, typing and copying agencies, advertising companies, and small-scale printing factories. The factors considered for the purchase of short-run printing equipment generally include: output effect, paper handling capacity, return on investment cycle, output speed, connection to existing equipment, product quality, and manufacturer service. If the existing equipment can be transformed and upgraded, complementing each other's advantages, complementing each other, designing and producing a product that is more in line with the market and higher investment efficiency, it will surely be welcomed by the majority of users! Insight's short-run printing system uses a professional high-speed inkjet printer as a printing device. The technical innovation and transformation for the short-run printing requirements and the improved high-speed special-purpose ink-jet printer are realized without affecting the original functions of the machine. It can produce double-sided output on several cents of coated paper and various kinds of specialty papers. It has long-lasting color saturation and is comparable to traditional printing. It solves many problems such as high cost, poor effect, fading, and narrow business scope.