Furniture rental, who is filling the market blank?

A few days ago, a well-known furniture brand in Shenzhen launched a new furniture service to rent furniture. It is understood that consumers only need to apply for a credit card at their designated bank, and pay the furniture company a monthly fee of 2.5% of the total amount of furniture products, and then rent their favorite furniture with zero down payment, zero interest, and zero handling fee. . However, the rental furniture business of the Beijing furniture market for ordinary consumers is still in the market. Through the rental model, you can enjoy the furniture that is "high-priced", which is a pleasure for consumers. When will the Beijing furniture market end the gap in the leasing business?

market situation

Home furniture

No rental business yet

All along, the sales model of furniture companies is relatively simple, just a one-time sales of furniture, lack of a diversified sales model. Recently, some mid-to-high-end furniture brands have launched a phased payment model for consumers, so that consumers who are not well funded at this stage can also enjoy high-end furniture products. However, the business of renting furniture has not been carried out, which has a certain relationship with the consumption concept of local consumers.

In fact, in the developed countries such as the United States, the furniture leasing business has become the norm. Many homeowners often need to travel to and from different cities due to work transfer and other reasons. Their furniture is leased. However, most of the owners in Beijing will provide furniture for consumers when they rent a house, so that they can stay in the bag. Even if you buy furniture by yourself in a rented place, many people will only go to the second-hand furniture market to buy cheap furniture for "temporary housing."

Rental furniture

Mostly for commercial use

The reporter found that if you search online for "family rental" keywords, there are not a few furniture companies, but these rental companies are aimed at enterprises, carry out office furniture leasing business, and do not open business to individuals with rental needs. According to the online customer service of a furniture rental company, the rent for an office double table is 300 yuan a year. The rent needs to be paid in one lump sum. There is no deposit, interest, etc. If the number of furniture rented is large, the price can be discounted. After communicating with several online customer service, it is found that such companies are currently renting second-hand panel furniture. The furniture products are inexpensive and have a single style, so that consumers do not have much choice.

In addition, the current furniture rentals are mainly used for commercial purposes, such as film and television shooting, weddings, etc., as well as furniture supporting services in low-rent housing, which is led by the government to provide welfare for low-income groups. It can be seen that the furniture rental service has enabled the furniture resources to be reasonably and effectively allocated, reducing waste and meeting the requirements of developing a circular economy.

Rental mode

Similar to installment payment

Although Beijing furniture companies have not started leasing business, since a few years ago, many companies have begun to try to cooperate with banks to carry out “insales purchase furniture” business. For example, the recent purchase of furniture installment payment business in cooperation with ABC in the ultra-comfortable international home can enjoy a 30% down payment policy and a zero-interest zero-mortgage policy within three years to facilitate consumers to purchase suitable furniture products. Qumei Furniture also cooperated with CCB to develop furniture business in phases as early as a few years ago. Consumers can choose to purchase different stages (such as Phase 3, Phase 6, Phase 12, etc.) without paying or paying interest rates.

Instalment payment has now become a common way of consumption. It provides a shortcut for those who love brand-name furniture and enjoy high-quality life but limited funds at hand, alleviating the pressure to concentrate on paying for furniture, so that consumers can be more Flexible configuration with limited funds at hand.

It is also a channel for improving the performance of the company. In addition to the need to pay a certain amount of money as a down payment, in fact, the consumption pattern of furniture purchased by installment is similar to the rental consumption model.

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