China is a world-famous toy manufacturing country, and its toys are sold to all continents. Brazil has imported a large number of toys from China. In the next few years, Brazil will host the football World Cup and the Summer Olympics, when the demand for toys will usher in a new climax. However, in recent years the Brazilian government plans to develop the local toy industry and reduce the proportion of imported toys. To achieve this goal, the Brazilian government implements a series of preferential policies for the toy manufacturing industry. Chinese toy manufacturers can take advantage of this policy to invest in Brazil to build a more favorable competitive position.
The data shows that China's toy production accounts for 70% of the global market, but as China's labor costs and raw material prices rise, China's toy production costs also increase.
The two world-wide sports events of the 2014 World Cup and the 2016 Olympic Games will be held in Brazil, when the toy companies will have significant business opportunities.
In recent years, Brazil wants to reduce the number of toy imports. In 2012, the Brazilian market accounted for 60% of imported toys, and it is expected that the proportion will be reduced to 50% by the end of 2013.
The Brazilian Toy Manufacturers Association expects that Brazilian toy manufacturers will usher in a better situation within five years, with Brazilian domestic toys accounting for 70% and imported toys falling to 30%.
Data show that last year Brazil's toy industry grew by 14%, with a cumulative income of R$ 3.944 billion, while the terminal's retail sales were close to R$ 7.5 billion.
The reporter learned that although the number of Brazilian family children may gradually decrease, the Brazilian middle class is gradually increasing, and the toy consumer market potential is still optimistic. Last year, Brazil bought an average of 7 toys per child, and this year, the number of toys for each child will double.
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