Artron Enterprise (Group) Co., Ltd. is a professional printing enterprise. Its business scope includes photography design, plate-making printing, and publishing planning. Relying on the rich experience accumulated in the industry for many years and the large number of professional talents gathered, Artron Enterprise (Group) Co., Ltd. has become a "golden signboard" in the printing industry. At the same time, with its high professionalism and outstanding business capabilities, It is favored by customers and has gained a place in photography, publishing, framing design, video products and exhibition planning.
The success model of Artron Enterprise (Group) Co., Ltd. has received widespread attention in the industry and society. Many people hope to learn from it, so what secrets do they have? The company attributed it to "modern IT technology + traditional industry resources + culture and art", which not only made full use of the resources accumulated in the industry, actively used the talents of employees, but also introduced various high-tech equipment as a help, keeping pace with the times. Realized the optimization of business efficiency and quality.
Yachang equipment frontage Yachang machines and reproductions
As the manager of the technical department of Shenzhen Artron Color Printing Co., Ltd., Mr. Pan Minjun has a very deep understanding of this point, "Now, many industries have been affected by the development of science and technology. We are no exception, because whether you work hard in this industry How many years and how rich the resources are, the works presented in front of customers are the most convincing. And even if you have the best designers, their talents need to be shown through the works. Therefore, output high quality The work is very important to us. Without a high level of output equipment, it is difficult to gain an advantage in the competition. "
"Our company attaches great importance to learning and mastering the latest IT technology, which is summed up by tumbling, of course, it finally does benefit us a lot", Mr. Pan thinks so, "The characteristics of the printing industry determine What we bring to customers is visual experience, and our business is mainly art. Many customers are well-known artists, galleries, print media, publishing houses, exhibition halls, art companies, and art lovers. Investors, their requirements for the works are very strict and almost harsh. For such customers, you must ensure that no mistakes are made from beginning to end. Even if it is digital proofing of the work, you should try your best to make the most perfect gesture Show them. Only in this way can we win customers. "
Winning
"Actually, I think this is exactly the most difficult, because when it comes to the final product, many people will meticulously treat it, but think that the sample, digital proofing and the like are just to tell the customer a rough idea and relax the requirements. I realized this very early, and achieved good results through the use of advanced IT solutions. At present, we are using Epson ’s large-format printers Epson Stylus Pro 9800 and Pro 9600, which handle pre-press output 95% of the tasks were completed by Epson ’s new "Art MicrojetTM" Pro 9800 series. "Mr. Pan began to detail the successful experience of Yachang," From the perspective of usage, the color performance of these two models All are very outstanding, the effect is almost exactly the same as the final product, and it fully achieves the preview purpose. Especially Pro 9800, which uses the "Century Rainbow K3" pigment ink, which is more black than the general ink, breaking through the bottleneck of gray scale control , There will be no color faults like similar products. Even if it is faced with the recognition of printing Chinese paintings, seascapes, portraits, etc. When dealing with difficult problems, it is handled unambiguously. Even the stamps on works of art can be expressed delicately and exquisitely, and they are very textured. And it can also cooperate well with professional software like BEST COLOR for speed. It is also further improved than Epson Stylus Pro 9600. In addition, Epson has designed a variety of media and inks for different printing requirements. With these professional products, we can get fresh and realistic effects, and make customers feel more. In fact, in general, a first-class printer + professional software + excellent ink and media, such a solution has fully reached the printing standards of the printing industry, to meet our needs for high-quality printing, but also for We provide a sufficient guarantee to maintain our competitive advantage in the industry. "
Mr. Pan also talked about a change brought about by the use of high-tech equipment. "In the past, people in the company thought that the technology department was a money-consuming department. And I have been holding my heart in my heart, hoping to prove us The ability of the department. Later, domestic demand for art reproduction appeared, and our company was involved in this field very early. But the threshold of this business is much higher than that of ordinary printing business, which is called collection level by our industry insiders. Output standard, because it focuses on art, and customers want to realize the collection of art, so you must provide them with the perfect unity of "color, quality, and lasting". And this standard is obviously those The output devices that are still at the low end of the concept of "printing" and "photo" can not be achieved, only cutting-edge devices like Epson Stylus Pro 9800 can be competent, and its high quality can maximize the reproduction of the original tone and texture , The level of detail and the style of the original, especially the "Century Rainbow K3" pigment ink it uses, not only the color gamut range, color density, and transition level are better than the current All large-format printers and laser printers on the field have been greatly improved, and the processing quality of black and white images has been qualitatively improved, completely eliminating color deviations and greatly reducing the phenomenon of "same color heterogeneity". Therefore, its The output works have fully surpassed the colors and effects of traditional silver-salt printed photos in terms of the accuracy of color reproduction and the level of detail. At the same time, it improves the rapid color stability and resin coating, which has a very high The water resistance, ozone resistance, light resistance, scratch resistance, its preservation is unmatched by traditional methods, using Epson specific pure cotton acid-free media to print, black and white photos can be kept up to 200 years, color photos can be kept Up to 108. We copied the artwork through Epson Stylus Pro 9800, and realized the desire to collect artworks for many people, and our service also satisfied all customers. At present, our technical department has directly contracted this kind of business , Made a considerable profit, and changed everyone's views. "
"From the overall usage of the company, thanks to the help of Epson Stylus Pro 9800, the efficiency and quality of the work have been improved. When used in digital proofing, they can provide customers with the best pre-press preview experience, At the same time, let customers feel our professionalism and enhance the company's image; when used in emerging businesses such as art reproduction, they have found new profit points for the company. At the same time, Epson's high-quality after-sales service eliminates the use of The company ’s worries and equipment upgrades are very satisfying. At present, we have a total of 9 Epson large format printers in South China, of which 4 Pro 9800, 5 Pro 9600, especially Pro 9800, print faster , The color expression ability is stronger, the output works are preserved longer, the comprehensive output quality is more excellent, and the help for our work is greater. Because the effect is remarkable, the company is ready to replace the more excellent on the basis of Pro 9600. Pro 9800. "From Mr. Pan ’s words, it is not difficult to see that Epson ’s large format printing equipment is already in Yachang, Shenzhen Color Printing Co., Ltd. received high recognition.
In Mr. Pan ’s final summary, there is a sentence very worthy of thinking. He said, "Art creation gives us products with soul, and output equipment gives us products with a full body, both soul and body are indispensable. Only if the two are harmoniously unified, can the product have tension and appeal, and conquer customers. Therefore, people who are engaged in our industry will not ignore the importance of output devices, all they need to do is to understand and accept like Pro 9800 This high-tech equipment with high quality and high cost performance improves the competitiveness of our own enterprises, and of course we hope that manufacturers like Epson can provide us with more excellent products. "
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