Adjusting the industrial structure, Sichuan homeland is moving towards "home industry"

In 2012, along with the regulation of the real estate industry and the adjustment of the global economy, the Sichuan home furnishing industry experienced a test that can be called harsh. What highlights in the industry during this period? How will the Sichuan home furnishing industry develop next year? Our reporter interviewed Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce, Chairman of the Board of Directors of the Eighth Group and Wang Xuemao.

From 2010 to 2011, it can be said that the Chinese home furnishing industry is in a downturn, but in the past two years, a number of representatives of home furnishing enterprises with outstanding performance in terms of comprehensive economic strength, product innovation, production technology and product quality have emerged. . In 2012, Sichuan's home furnishing industry continued to develop steadily under the shrinking of the big market. "In addition to the original large-scale well-known enterprises, there are a large number of new home furnishing enterprises that we call the 'second echelon' to become Sichuan home furnishing. The backbone of the industry."

Wang Xuemao said that the scale of these enterprises may not be huge, but the mode of thinking operation is more advanced. They do not stick to the rules and regulations, and then explore a road suitable for local Sichuan enterprises to go. Whether it is its own business philosophy, corporate culture construction, corporate intellectual property, market positioning or store setting, the innovation and execution of these intermediate brands far exceeds the well-known large enterprises in some aspects. According to statistics, the total production value of the Sichuan home furnishing industry is about 70 billion yuan this year, which is about 12% higher than that of last year. Wang Xuemao said that these growths are mainly brought about by these "two echelon enterprises."

"Enterprises should have long-term development vision and mind. They should not only think of finding a market, but more should be gathering people's hearts. At this stage, we should cultivate internal strength, strengthen cultural construction and harmonious construction, enhance the guarantee of the interests of the employees of the company, and unite people's hearts. Only when morale condenses strength can it be better developed. At present, Sichuan furniture has been proposed from 'Made in Sichuan' to 'Sichuan Creation', and the future development direction is to transform the 'home industry' to 'home industry', making the industry The chain is extended to accommodate more home products.” Wang Xuemao said.

With the deepening of the strategy of developing the western region, developed regions such as Guangdong are bound by their own land policies, manpower and resources. The global furniture industry and the transfer of China's East China and South China furniture industries are imperative; relatively speaking, Sichuan develops the furniture industry. The location advantage is gradually being highlighted.

Under this background, a bridgehead, the western China brand home furnishing industry, which plays a role in the eastern high-tech furniture industry, officially laid the foundation stone in Chengya Industrial Park. It is reported that Ya'an is a transportation hub in western Sichuan. The construction of home industrial park can drive the local furniture raw materials industry and the high-end furniture industry to form an industrial chain, strengthen the industrial cluster effect, and bring huge labor demand, which will bring local Numerous employment opportunities, improve the income level of residents, stabilize social order, and promote local economic development. The West China Brand Home Furnishing Industrial Park invested by the Eighth Group covers an area of ​​5,000 acres. The first phase of the project plans to invest more than 2.2 billion yuan, covering an area of ​​1,500 mu. In 2013, the infrastructure and supporting facilities will be completed, and 50 enterprises will be settled, achieving an industrial sales value of 1.5 billion yuan.