The furniture market annual sweeping excitement experts reminded not to blindly follow the trend

As the New Year is approaching, there are some promotional activities in various home stores. It is understood that due to the weather, tiles, sanitary ware and other building materials have entered the off-season, and furniture has begun to sell well. As people continue to promote the concept of decoration, furniture has gradually become a luxury "home decoration", in order to cater to consumer demand, in the near future, home stores are about to start or have entered into intense promotions. However, it is difficult for the owner to make a purchase. Is it really appropriate to buy furniture before the end of the year? What do you need to pay attention to when buying furniture before the end of the year?

The insiders suggest that the owners who are in the preliminary construction stage or intend to renovate next spring should seize the biggest promotion before the end of the year, and at the same time rationally compare the price, quality and activity of the furniture to ensure that they can Buy your favorite products.

This year's promotional stores have a luxury offer

It is understood that at the end of the year, the home store will carry out large-scale promotional activities, and this year, in order to enhance consumers' desire to shop, the various preferential efforts are larger than in previous years. The Eurasian store has already played the "Double Twelve" promotion. Content, pumping BMW, iPhone5, furniture city transaction price after a single scratch, return 100% ~ 10% cash; Jisheng Weibang launched a discount after the maximum cash back 2000 yuan, the same day shopping full amount can participate in the "Swim Maldives" sweepstakes Red Star Macalline will also launch a large-scale promotion at the end of the year in mid-to-late December...

Judging from the various preferential contents, each home store has come up with its own maximum discount to attract consumers. A market person said that because the home stores in different regions are close to each other, if a family has made a large-scale promotion, In order to seize the market, another company must follow up. Even if you want to miss the confrontation time as much as possible, but this is the last promotion opportunity this year, and it is close to "Double Festival (Christmas + New Year's Day)", so in the second half of December, Enter the white-hot promotion competition.

European, solid wood furniture offers big sales fire

When the reporter visited the home store, I learned that in this promotion, solid wood furniture and European (European decoration renderings) furniture are more popular than panel furniture. According to the relevant person in charge of Sun Home and Yuexing Home, from the results of recent activities, solid wood furniture is popular among customers aged 30~45, they have certain spending power, and the design of solid wood furniture tends to be fashionable. New Chinese-style combination, not only old-fashioned at home, but also environmentally friendly and durable, cost-effective; customers who choose European furniture, because of the large room area, usually buy multiple pieces of furniture at one time, so they will seize the end of the home store The biggest discount to buy, the more the total price, the greater the incentives; and the attention of the mahogany furniture, Huang Linyuan manager Zhang Yunfeng said that although not much promotion, but will also cater to the store, launch one or two specials product.

In addition, everyone concerned about the price increase of furniture, some businesses have clearly stated that they have received notification from the manufacturers, and will be adjusted in the near future. At the same time, because of the problems of raw materials and labor costs, the high-end furniture with complicated process has a large increase; mahogany furniture Among them, mahogany furniture such as huanghuali, lobular rosewood, and red rosewood, which are suitable for mass consumption, are expected to be fine-tuned in the next four to five months.

Expert advice

Custom furniture should be well-advanced

At this time, when purchasing furniture, especially custom furniture, consumers should pay attention to the fact that the custom wood furniture has a long custom cycle, and most workers will go home for the New Year at the end of January next year, so consumers should purchase and book in advance. And negotiate the delivery time with the merchant to avoid the problem of unmanned delivery by the end of January.

In addition, the industry suggests that the purchase of furniture also needs tailor-made, should be based on personal economic strength, at the same time, the furniture should not exceed 35% in a space, but also with their own home style to match, should not blindly follow the trend.