At the moment, in the peak season of “Golden September and Silver 10â€, many home improvement companies have launched a “package†model with the main feature of price-based pricing in order to seize market share. The selling point is so wide that consumers are dazzled.
How do you view these marketing methods of home improvement companies?
I learned in the interview that most people pay attention to the package-style decoration because its unit price is cheap, such as 288 yuan / square meter, 319 yuan / square meter, 389 yuan / square meter and other price points, as well as "two or three thousand Block money, house decoration, hardcover, looks very attractive.
Then look at the matching products provided in the decoration menu, sanitary ware, ceramic tiles, latex paint, wires, pipes, switches, wood core boards, etc. are basically in place. It is found that on the surface, the home improvement package is quite affordable, but in practice, there are many unexpected problems that “get outâ€.
The quotations of most packages only contain the most basic craftsmanship, and the necessary processes such as wall-breaking, hole-breaking, wall-parting, waterproofing, etc., have to be added; some cabinets contain cabinets, paint-free doors, etc. The number is limited, many customers are not enough, and the increase is naturally required to add money; some low-priced packages do not contain water and electricity, etc. For the apartment with two bathrooms, the package-style decoration only contains one set of bathroom equipment, the second The bathroom only contains floor tiles, walls and top coatings. Although each package can be upgraded, the upgraded part has to be paid by the customer. In addition, some package-style decoration has a reserve price for small units with an area of ​​60 square meters or less. All are calculated on 90 square meters, while 90 to 100 square meters are counted as 100 square meters. As a result, many "uncontrollable" factors eventually led to some home improvement packages "low open and high."
It is understood that many consumers complained about this: before signing the contract, they don't understand these situations, and the designers are usually "you don't ask, even if you know"; at the same time, the home improvement package is difficult to meet the personalized decoration, its fixed The main material brand and style, the choice of freedom is not high.
Relevant experts from the Municipal Building Decoration Association reminded that the upgrade package should be cautious. Some home improvement companies will upgrade the replacement package, which will make the cost of the consumer far exceed expectations. The contract should be clear, and all the procedures involved in the decoration and the contract should be detailed. Content, clearly label the brand model of the material, the change project must be added to the contract with additional terms.
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