The beauty behind the beauty industry

The beauty industry is an industry that looks glamorous, has a bright future, and is extremely hard in the real world. People outside the industry only see the good side. The beauty people are running around all the year round, and they are exhausted, except for a few companies that make money. Most of the companies are selflessly dedicated and use their own sweat to fatten many other people related to the industry. The early Americans also told us that everyone went to the Western Gold Rush, but the most profitable one is the one that sells jeans. The examples are too numerous to mention. So who are these people who rely on cosmetics to get fat?

The first is the counter factory. The cosmetics companies did not make any money, but they have raised a large number of showcase production companies. Now not only make-up, but even the skin care products have started the image project. The counters are getting bigger and bigger, the more beautiful they are, the more expensive they are. The cost for this piece is naturally increasing, because the counters are now distributed free of charge to the terminal stores by the manufacturers. Although there are certain purchase requirements, they also greatly increase the expenditure of the manufacturers. According to the person in charge of a make-up company, the monthly counter fee of their company alone is more than 1 million! And the demand for counters is many times that of large skin care companies, so the demand for counters is amazing. . It can be said that only such a makeup company is enough to support a counter factory, and the counter factory is usually done for at least a few companies, even dozens of companies, and the business volume is quite stable, the profits are rich, and it is difficult to think of fat. Fat nature.

Secondly, the star is not seen. As long as it is a star, even if it is a third-rate actor who has never heard of it, there are endorsements of cosmetics. Not to mention the big names, a few words, even a few hundred Tens of millions, and the general makeup and skin care should be separated, that is, a star can endorse two brands at the same time, accepting double money, and the term of endorsement is generally no more than two years. Even some stars have started wholesale, endorsing related perfumes, bags, washing and bathing, watches, jewelry, etc. No less than dozens of kinds, taking a short film and a few photos, you can sit hundreds of thousands of years Millions or even tens of millions, this is not only the average person dares to think, even some cosmetics companies dare not think, a cosmetics company dozens of people hard work for a year, not necessarily worth a star one day, the star is a star, think Fertilizer is fat and fat is easy.

Exhibition company. Today's exhibition companies, especially Shanghai, have two words to describe it. Fire and cattle. Booth fire, a booth of tens of thousands, and has long been a difficult to find, and a strong company has a vote of 10 or even more, now is 2010, but it is said that the 2011 booth has been bought, the organizers also It is necessary to expand the venue to suit the needs of exhibitors. Not to mention the audience, look at the enthusiasm of the manufacturers, how can a fire word?

Cattle, the cattle in the venues are long gone, the vehicle entry and exit fees, booth special installation management fees, have to pay, even the migrant workers pulling the car at the side of the venue, pulling a thing, will actually ask you one or two hundred dollars. The organizer is even more bullish, with tens of thousands of billboards, tens of thousands of small counters for new products, and thousands of rooms designated by the conference party. You can't grab them late. Hundreds of companies have invested in these days of exhibitions, resulting in an unprecedented popularity of the exhibition, the benefits of an exhibition, less than tens of millions of calculations, fat domineering.

TV station. Some people think that there are many TV advertisements, and it is not necessarily the credit of cosmetics. The current TV advertising category, drug health care, fast-food consumption, electronic and electrical appliances are more, but the advertising growth of cosmetics is obvious, especially in the CCTV three sets, eight sets, Hunan Wei as the main TV media advertising, cosmetics have Fight for the world. TV commercials can be said to be big money games. Now everyone is playing, even if you don't want to, but your customers - those dealers put pressure on you all day, it is necessary to play a small game, otherwise it can not be accounted for. Undoubtedly, the magic of TV commercials is huge, but behind it is huge advertising costs, small companies invest millions, big companies and brands tens of millions or even hundreds of millions, sales are pulled up, The profit is not much, but it is just a loss of money. Finally, consumers pay for it, but the pressure is indeed the business and many dealers come. The monthly task is crushed and dead, and it is impossible to breathe all the year round. . TV station fat oil, they have the advantage of resources, but fat heart and mind.

Magazines and newspapers, well-known cosmetics professional newspapers and periodicals, the price of 1P advertising is 10,000 yuan, while the big fashion magazines, advertising is tens of thousands to hundreds of thousands of 1P, the income of the first phase is from hundreds of thousands to Millions of people, even before, everyone is not optimistic about DM magazine, in addition to advertising or advertising, there is no readable magazine similar to product advertising brochures, all fire. The DM magazine is cheap and can be sent directly to the target customers. These points make the cosmetics companies tempted and look cheap, but if the country starts to do it and continue to deliver it, the cost will not be lower. How can it be more than 100,000 or even higher in the month? Now there are several strong DM advertisements in each province, with advertisement pages of several hundred pages, and each P advertisement ranges from several hundred yuan to several thousand yuan. This period is tens of thousands or even more than 100,000. So down, Magazines and magazines, there are hundreds of thousands or even millions of millions of dollars in the year, the fat is silent.

Most of the beauty people are hungry, but they have fattened a lot of related industries and people. This has become a common phenomenon in the industry. In other words, these industries and people can be fat, which is the fierce competition and marketing techniques of the beauty industry. As determined by singularity, everyone is rushing to one place, vying to give money to others, and others are not fat? This is also the law that follows the market. If you disagree, you will create a new promotion and marketing model. Otherwise continue to increase investment.