Jingchu design Liu Yongfei: It is possible that Chinese furniture has a black pot
Event Background: On May 11th, in Verne, Switzerland , Chinese furniture counterfeit furniture works by famous Swiss architects were publicly destroyed . Le Corbusier is a famous Swiss architect and his furniture is also a classic in the history of design. Cassina, the exclusive Italian furniture manufacturer with Le Corbusier brand, seized a number of counterfeit Le Corbusier brand furniture, including 13 recliners, in Chinese containers last month. , 9 chairs and 2 sets of sofas, if it is genuine, the market price is about 113,000 US dollars. For a time, this event was set at the entrance of the booth at Fendi Furniture in Milan in April . The Chinese designers were not allowed to enter , and caused a great uproar in the furniture industry. In addition, it reflects the problems existing in the current Chinese furniture industry. In response to this incident, Sohu Furniture Channel reporter visited furniture companies, furniture designers and consumers, and they expressed their views on this incident.
Interviewed guests: Liu Yongfei, General Manager of Jingchu Furniture Design
It is very likely that Chinese furniture has a black pot! ! !
[Reporter] What is your opinion on this incident?
[Liu Yongfei] This thing may be done by enterprises, but also by foreign dealers, but it has little to do with designers. But this is enough to make Chinese designers feel embarrassed, and there are certainly many people who think that Chinese designers are imitation.
[Reporter] Because of these two things, it is easy for more people to negate the overall negation of Chinese furniture.
[Liu Yongfei] Right! Another possibility is that China is doing OEM work, but it is responsible for production. Exports are not Chinese companies exporting, selling is not Chinese companies selling, and China is taking a black pot for others.
[Reporter] We as a foundry company have no way to supervise the terminal?
[Liu Yongfei] There is no way for this.
[Reporter] At this year's Milan exhibition, Fendi Furniture publicly refused to enter Chinese designers. In the similar situation, have you ever encountered it abroad, how will you feel?
[Liu Yongfei] There are not many encounters, and occasionally there will be feelings that should be normal.
In fact, some things are not entirely aimed at the Chinese. In fact, foreign designers have a lot of counterfeits. We have seen a lot of homogenization in Italy.
[Reporter] There are imitations and plagiarism in the entire furniture market?
[Liu Yongfei] is very common, including Europeans are often imitated, but China is more competitive in terms of people's feelings. Now I find that Chinese companies have strong market operation capabilities and low costs, which will have a greater impact. Therefore, the intensity of being hit will be severe.
[Reporter] There are also some Chinese furniture companies going to Milan to participate in the exhibition. How is the exhibition effect?
[Liu Yongfei] The exhibitors can reflect on the spot and feel that the products can be integrated with internationalization. But if you don't understand the customs of Europe, don't understand the European way of life, then the original Chinese things will not work in Europe. For example, Gujia Craft, Dickson, etc., they exhibited some European modern minimalist furniture at the exhibition and were highly praised.
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