In the past, most of the packages were considered to be extra accessories for the products. They were discarded after they were used. Enterprises were generally unwilling to place too much effort and money on packaging design, which virtually hindered the progress of packaging. Due to the vigorous development of international economic activities in recent years and fierce market competition, packaging design has become increasingly important. Packaging includes elements such as culture, color, shape, text, and decoration, so that the consumer will have a psychological assessment of value as soon as they see the outer packaging of the product. This will increase the sense of value in the consumer psychology, and will promote sales philosophy and corporate culture. The specific feature of the package is the mission of the product packaging.
Before designing the packaging works, we must fully understand the product characteristics, from the manufacturer's position and sales position to the consumer's position, analyze and determine various factors comprehensively to design a perfect package that meets various conditions. For the packaging design, the visual communication part is extremely important, because the issues considered are more restrictive than the graphic design. It is three-dimensional and must be comprehensive; but in general design performance, the text and color are not removed. As well as illustrators and other three performance points.
The following is a brief overview of some of the "text", "color", "illustrator" experience:
"Text" itself has the beauty of pictographic, especially Chinese calligraphy. If it can be applied and arranged well, it is sufficient to design a good work. Therefore, we must first understand the characteristics of various characters in order to address different issues. The characteristics of the merchandise are given in a suitable font, and then a special font suitable for the merchandise is created to attract consumers' attention and reach the goal of merchandise sales.
"Color" can stimulate people's vision, affect consumer psychology, a good packaging must have good visual appeal, attract consumers' attention, such packaging in any access market, media advertising, print publications, outdoor advertising will Is a successful salesman.
“Illustration†plays the role of communication with consumers, and can usually be expressed by “representation patterns†and “abstract patterns.†Its greatest purpose is to recommend the contents and visual communication to the consumers, often with realistic and painterly feelings. The performance gimmicks present specific advantages of the goods. In order to express their true feelings, they are interpreted using techniques such as photography, spray painting, or precision illustrations. On the performance of “abstract patterns,†they are inspired by a calm, rational and intense vision. Impression, in the multi-colored goods, shows its unique appearance. As for the choice of what kind of pattern performance, it depends on the product's own appeal, positioning and characteristics. In addition to the above factors, in the era of rapid changes, the new, fresh and bizarre expression methods have also affected the success of modern packaging.
In addition to basic protection functions, packaging also needs to increase the added value of products, achieve sales promotion, facilitate storage management, facilitate consumer use, mass production, and reasonable cost control, so as to create profitable space for business operations. With the advent of the era of knowledge economy, innovative design capabilities have become the key to whether the industry can continue to operate and maintain competitive advantages, and excellent packaging design is the most recent competitive weapon to enhance the value of product innovation.
As exchanges between the two sides of the Taiwan Strait become more frequent, in recent years we have also witnessed the mainland in a short period of several years, through the participation in "China Packaging Star", "China Design Yearbook" and "World Packaging Star" competitions. It has been surprising and appreciated that the world’s advanced countries are observing significant advances. Countries with strong national strength and high economic levels have relatively high standards of commercial design, such as Europe, America, and Asia in Japan; that is, from the packaging of goods. The strong national culture presented above can determine which country the product is from.
China has a long history and culture. The old ancestors left a lot of precious cultural assets, such as calligraphy, stone, sculpture, painting, embroidery and so on. All of these can be good materials for design. By integrating these elements into the packaging design and using it skillfully, you can design Chinese style artwork with rich connotations. It is hoped that in the future, we will be able to exchange ideas, observe each other, learn from each other, and enjoy cross-strait relations. Together, we will work together to bring Chinese-style products to the international community and allow Chinese people to shine on the world stage.
Source: Henglisen Packaging Network