Wardrobe promotion, famous, many common four big points need to pay attention

[ Chinese wardrobe network ] With the development of the wardrobe industry, wardrobe products are varied. In order to buy a product that is satisfactory, consumers often consult the seller if they don't understand the product. However, due to the fierce competition in the wardrobe market, business is difficult to do, many sellers in order to sell the products, in the sale of products will inevitably fool consumers, and ultimately lead to consumer damage. There are mainly the following types of flickering points in the market today.

Wardrobe promotion

Wardrobe promotion, famous, many common four big points need to pay attention

Environmental Hypothesis: As consumers pay more and more attention to environmental protection, in order to express their products is the most environmentally friendly, some wardrobe manufacturers almost do all kinds of means, the highest level of formaldehyde-related environmental standards in China is only E1, but each Large plate manufacturers and custom furniture manufacturers have launched E0 grade, super E0 grade products, and even introduced formaldehyde-free products. In fact, the formaldehyde content of these plate manufacturers is far lower than the E1 standard. In fact, it has reached the European E0 standard, but formaldehyde-free is basically non-existent, because as long as the plate uses glue or the raw material contains formaldehyde. Process steps, then it is impossible to avoid the absence of formaldehyde in the board. Even if the original wood has a trace amount or a very small amount of formaldehyde, some formaldehyde-free products can be called “formaldehyde release”. The plate contains formaldehyde but is not released.

Plate flicker: Particleboard is better than MDF. MDF is better than particleboard. Whenever a brand is pushing a certain plate, then in the terminal market, there will be a sound of the material that is mainly pushed by the other than the other material. The consumer is confused, and the practitioners sometimes have such a The point of view is questioned. The fact is that the main performance parameters of the two kinds of plates used in furniture manufacturing are not much different from the national standards, but only the physical characteristics and the structure are different. Both are artificial boards suitable for custom furniture products.

Brand Fudge: The quality of Chinese-made products is not favored by consumers. This is also reflected in the wardrobe industry. Therefore, many wardrobe brands will describe themselves as international brands in the early stage of business, exaggerating even the wardrobes designated by a certain country. Business, after the "Da Vinci" incident, this trend has been curbed, but consumers in some parts of the mainland will turn to superstitious "Guangdong production" such a nameplate, it seems that Guangdong produces better than the mainland production. . The fact is that most of the wardrobe brands in China are local Chinese brands. From the perspective of production and production, Guangdong does have certain advantages, but this advantage is not too obvious, because it is equipment or raw materials, or In all aspects of crafts, wardrobe products will not be different due to geographical origin.

Design Fudge: Most people in the country don't know what the real European style is. The employees are also considered to be European style, and the American style is also true. The details of the American-style old work are extremely sophisticated. In fact, most of the useful solid wood raw materials obtained from the upstream are assembled. The European noble solid wood custom products are released. The American style is simpler and easier. The upstream manufacturers can make a lot of preparations for the development. "The brand of American products is chosen.

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