LED advertising vehicles have broad market space

Guide: The market prospect capacity of led advertising vehicles, in the next three years, conservative estimates will also reach 10% of the entire advertising turnover, and maintain high growth. In 2008, the total number of national advertisements was more than 400 billion yuan. That is to say, the number of led advertising vehicles will total more than 40 billion yuan each year. This data will increase year by year as the demand increases.

Led advertising car is a kind of advertising media equipment that is very popular among outdoor people. It is also in line with the 21st century energy-saving and environmental protection features. Led advertising car is a new type of advertising media equipment. It has the characteristics of wide outdoor range, and also has the advantage of multimedia advertising of LED media, so it has a broad market space.

The led advertising vehicle has applied for and obtained the two rights of utility model and design issued by the State Intellectual Property Office. Because of its advanced design, it achieves large visual effects and contact with advertising audiences in the outdoor, so the advertising effect is obvious, and the advertiser has achieved an immediate advertising effect. It can display the advertisement of the customer at the same time on the three sides of the advertising screen. The advertising content is very rich, and the number of customers is large. Now take a prefecture-level city as an example:

1. Sub-projects and industries are respectively represented to local powerful advertising companies (the total annual income is about 1.25 million yuan)

1 Communications, department stores, household appliances, automobiles, repairs, agents to another advertising company, the annual agency fee of 350,000 yuan.

2 Specifically for the entire operation project agent to the advertising company, generally for financial, real estate, insurance, agent to an advertising company, the annual agency fee is 450,000 yuan.

3 Building materials, decoration, medical, pharmaceutical, beauty salons, agents to an advertising company, the agency fee of 358,000 yuan.

4 catering, entertainment, clothing, enrollment, recruitment, photo studio and other agents to an advertising company, the annual agency fee of 200,000 yuan.

Second, self-designed advertising company 1, in the industrial and commercial registration advertising company. Operating business: operating mobile large-screen advertising vehicles.

2. Lease the office. Recruitment staff, basic configuration: 1 clerk, 1 film and television production, 5 advertising salesmen.

3. Business division.

1 The government, enterprises and institutions, ministries and commissions bureaus, and joint propaganda throughout the year. Specifically, it is the promotion of policies, laws and regulations of various departments. Such as: forest fire prevention, family planning policy, fire safety, quality supervision, etc., each department, according to local conditions, each unit generally charges 30,000-50,000 yuan (not scheduled broadcast).

2 business (hundreds of times a day, 15 seconds of advertising).

1> Specifically for real estate, finance, insurance, the low charge is 8,000 yuan / month.

2> Communications, computers, IT products, department stores, stores, cars, charges 6000 yuan / month.

3> Building materials, decoration, medical, beauty salons, charge 5,000 yuan / month.

4> Catering, entertainment, photo studio, clothing, household appliances, charge 4,000 yuan / month.

3 The whole car rental is a festive holiday, the opening of the real estate, the opening of the store, etc., and the advertisement of one merchant is broadcasted all day, charging 5,0008,000 yuan per day.

4 Benefit Analysis Each industry has an average of 38 customers per month, reaching 1520 customers per month, with an average of 15 seconds per customer. 6,000 yuan per 6,000 yuan × 17 customers × 12 months = 1224,000 yuan

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