In terms of newspaper circulation, in 2013, about 2.5 billion people read paper newspapers worldwide, and 800 million people obtained information through digital platforms. Global paper newspaper circulation increased by 2%, but fell by 2% in the five years from 2009 to 2013. In 2013, the global circulation of paid digital newspapers increased by 60%. Although the starting point was very low, it has increased by more than 2000% in the past five years. In terms of regions, in 2013, Asian newspaper circulation increased by 1.45% compared with the previous year, Latin America increased by 2.56%, North America decreased by 5.29%, Australia and Oceania decreased by 9.94%, Europe decreased by 5.20%, and Middle East and Africa decreased by 1%; In the five years from 2009 to 2013, Asian newspaper circulation increased by 6.67%, Latin America by 6.26%, Middle East and Africa by 7.5%, North America by 10.25%, Australia and Oceania by 19.59%, and Europe by 23.02%. Overall, the circulation of paper newspapers is growing in developing countries and countries with relatively low Internet penetration rates, while in other countries, access to information through digital platforms is gradually being rolled out.
In terms of newspaper revenue, the circulation and advertising revenue of global newspapers reached US$163 billion in 2013, which was basically the same as last year, but it was down from US$187 billion in 2008. In terms of regions, 36% of newspaper revenue comes from Asia, 34% from Europe, the Middle East and Africa, 21% from North America and 9% from Latin America. Television is still the bulk of advertising revenue in the global media, accounting for 40.1%, the Internet accounting for 20.7%, newspapers 16.9%, magazines 7.9%, outdoor advertising 7%, broadcasting 6.9%, and movies 0.5%. In 2013, the volume of global paper newspaper advertisements fell by 6%, and by 13% in five years. The digital version of the newspaper in 2013 increased by 11%, an increase of 47% compared to five years ago, but it is still only a small part of the total newspaper revenue. Globally, 93% of newspaper revenues still come from paper newspapers. In sub-regional terms, print advertising in Latin America in 2013 increased by 3.9% compared to last year, but declined in all other regions: Asia and the Pacific fell by 3.2%, North America by 8.7%, and Europe by 8.2%. The Middle East and Africa fell by 1.8%. In the five years from 2009 to 2013, paper newspaper advertisements in Asia and the Pacific increased by 3.3%, Latin America by 49.9%, North America by 29.6%, Europe by 17.9%, and Middle East and Africa by 21.1%.
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