E-commerce accelerates the competition, the construction of the brand of the wardrobe is inevitable

Throughout the current furniture industry, all brands have established their own online stores. The characteristics of network e-commerce also make the related companies into entanglement. No matter how many entanglements, wardrobe enterprises should see that the road of e-commerce will still be vast, it will make the competition of the whole industry brand enter the stage of rapid development, and the wardrobe enterprises that do not pay much attention to brand building, the crisis is no longer far.

E-commerce characteristics make the wardrobe business tangled

The diversity and complexity of e-commerce channel construction has made it difficult for wardrobe makers to retreat, such as how to redesign and select wardrobe products suitable for e-commerce; for example, to persuade regional agents to assist in the completion of logistics and installation services, and to balance the distribution of benefits; What is even more troublesome is that the e-commerce operation team obviously needs new construction and independent existence, and the personnel will inevitably be a batch of 80 and 90 after management.

The transparency of the network began to challenge the black-box operations that are used in the industry, such as the extremely flexible price discounts, deliberately vague material explanations, shouting the marketing slogan of “factory direct sales”, etc. Obviously, most wardrobe enterprises are psychologically Not ready yet.

E-commerce is the trend to rebuild the brand to cope with

No matter how many tangles, wardrobe companies should see that the e-commerce road will still be vast, and it will be the catalyst for the industry's "transparency." E-commerce, let the competition of the entire industry brand began to enter the stage of rapid development, but still not paying much attention to the wardrobe construction of brand building, the crisis is not far away.

Regardless of how it develops, product quality is the first issue that companies must consider. On the road of brand building, wardrobe enterprises should pay more attention to this point. Based on the fundamentals, ensuring the quality of products to make consumers trust, and ensuring that corporate services are satisfactory to the public, is an effective magic weapon to build a brand.

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