Youfuxing Yang Lan: The market for polarization is worrying

Youfu line floor Yang Lan

Deep cultural heritage to achieve a personalized product road


Many netizens often mentioned in the forum that they are a little strange to Youfu, and they don't understand the products of Youfu. In fact, the name of Youfuxing has its own personal meaning. The meaning of the overall name dismantling is “optimizing the business of the house”, and it sounds a little bit of the charm of Chinese classical culture. Mr. Yang mentioned that the English name of Youfuxing is “your floor”. This English name is based on the Chinese homonym of Youfuxing. The English translation directly comes with your real estate. After Yang’s explanation, the image of the floor dealer of Youfuxing is easily on the paper. Youfuxing was successfully stationed in Shanghai and rooted in Nanchang at the end of 2007. At that time, the mainstream products in the Nanchang floor market were laminate flooring and solid wood flooring, and in order to be able to stabilize in the local market faster, Youfuxing chose At that time, it appeared that some alternative but more stable cork flooring and multi-layer solid wood antique flooring were our main products. Cork flooring is a high-end product in the current market. Its raw materials are imported from Portugal. Due to the limited resources, cork flooring has not been sold in many cities in China; and the antique floor of multi-layer solid wood is in the north of the Yangtze River in China. The area is relatively common, and it is relatively rare in the building materials market in the area south of the Yangtze River. The acceptance of temporary consumers is still relatively low, and it is a relatively new product. It is also because of the "alternative" relationship of products that the initial development of Youfu Bank is very difficult. Later, I met Jia Xiu.com under the recommendation of my friends. Later, I gradually became active in the website forum, but Yufuxing still experienced the embarrassment of not receiving any sales orders for six months. After experiencing the most difficult winter, Youfu gradually received a small amount of floor orders from the website forum, which also indicates that Youfuxing began to be familiar and accepted by consumers in Nanchang. Yang said: "From this After that, I really felt that it was right to stick to the cost-effective and personalized product road.” After the promotion of the website forum in 2008 and 2009, the government was gradually recognized by most consumers, and it has since I have a stable world in the local building materials market.

Xianghe Furniture City official website recommended search to read: solid wood floor Xianghe furniture

Multifaceted self


With the good tea that Yang always personally soaked, and looking around the personalized floor products displayed around the Youfu line, I couldn’t help but make Xiaobian’s inexplicable curiosity about what Yang is privately. Therefore, in the interview, Xiaobian also made a gossip, played the role of "paparazzi", and asked straightforward what hobbies Yang always had. Mr. Yang also cooperated with such gossip problems. He revealed that he likes to listen to music and watch movies in his spare time. He mainly listens to some pure music. He personally feels that he is a music enthusiast. In addition, I also like some fashionable things, including clothing, shoes and hats, decoration, etc. It can be said that as long as they are new business, they are more interested. From Yang’s hobby, I think it’s not difficult for us to understand why Youfu has always insisted on the path of personalized products.


Polarized market is worrying


Although everyone has different views on the current situation in the building materials market, it is difficult to become a family statement, but Mr. Yang’s statement is not inconsequential. General Yang analyzed that the overall situation of the building materials market is showing a trend of polarization. The low-end products are deeper and deeper in the mud of market price wars, and the price of products is lower and lower. On the contrary, the price gradient of high-end products is increasing. Too big, the price rises too fast, which leads to a more serious market polarization. The result of this development is that the so-called low-end products only pursue low prices and completely lose the guarantee of product quality. Due to the recent influence of real estate regulation and control, the building materials industry has repeatedly encountered coldness in further development. As far as I know, the overall operating profit of the ceramic tile industry has been declining recently. Some large-scale company-operated ceramic tile companies have suffered a 50% to 60% profit decline.

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