[Reporter] Mr. Wu, hello! First of all, I would like to know what products we will bring to this exhibition to introduce to you?
[Wu Shaoxia] Our exhibition brought three new series of products. The most important one is a new product developed by us. The intelligence is to improve the practical convenience through touch and induction. This is one of us, and two of them are buffered. This will last longer for the protection of the product and its useful life. In addition, we have a new product in the push-pull series. The characteristic of this product is that it will be safer and feel better from the structure of the product. This is our three series.
[Reporter] The channel is king. What are the main sales channels for us now? What do you think of the precise marketing channel of “coming into the community�
[Wu Shaoxia] The channel is like this. We have been following mainstream stores in recent years, such as Red Star Macalline, Real Home, Xiyingmen, Ouyada, Jinsheng, and high-end, mid-to-high-end chain store strategic partners. High-end stores enter some cities with development potential, and these malls are constantly expanding as we continue to expand.
Wu Shaoxia, general manager of the national marketing of Lance shower room
In fact, we are doing this now. Lens is doing this. The brand is in the process of precipitation. I think this trend should be in line with this trend, so we have been trying to find this model to do well because it can be directly explored. End consumer groups. In this way, consumers may know more directly about us. We will also have a good demand for this end consumer. If we ask for it, we will know more about it and we will do some product services in a targeted manner.
[Reporter] What is the sales result so far this year? Many companies report that the market environment this year is not too ideal, and the pressure is relatively large. Will there be any adjustments in marketing strategy this year?
[Wu Shaoxia] Overall, we are still good. Although the environment is not ideal, we can still maintain a growth rate of 30% and 40% due to the state's regulation. Marketing strategy In fact, we have spent more time on promoting this terminal this year. In this regard, the channels we are going now are multi-channel. Just now we are talking about one of the models of group purchase and online sales. We still have better home decoration. Companies, for example, we have very close cooperation with Beijing's industry peaks and Dongyi Risheng. They have some branches in the country, and we have partners all over the country, so we have a comprehensive docking. In addition, like engineering projects, we cooperate with some large-scale chain real estates, such as Evergrande and Longhu, or are establishing such cooperation. It is through this multi-channel development and experiment that I want to maintain a certain growth in a bad environment.
[Reporter] What is the corporate strategy facing competition in 2012?
[Wu Shaoxia] Strategy In fact, this link is a very good opportunity for us. Although the environment is not good, if we can work harder to take the industry a little further.
[Reporter] SouFun.com also launched the "China Household Consumption Trend Research". In more than 10 key cities, the key enterprises in the industry will be used as research samples, and relevant interviews will be conducted for nearly 1,000 households in the country to plan industry summit forums. The first-line enterprises will present the detailed information of the sample units in a three-dimensional manner, so that more people can understand the development trend of the industry. As a brand enterprise in the sanitary industry, how do you feel that it leads the trend of Chinese sanitary wares and guides consumers?
[Wu Shaoxia] From our product development, we have established a research center in cooperation with Beijing University of Aeronautics and Astronautics. On the one hand, we hope to introduce some new materials, and make some changes in structure and materials. From the aspect of product style, we In fact, Sri Lanka has been advocating a series of frameless products, supported by hardware hinges, which will be more fashionable and more versatile. We have been investing a lot in this field and have done a lot of work. Some of the traditional push-pull products are also used in the shower room field, but we focus on the more fashionable and more tasteful product development.
[Reporter] In the fashion aspect to guide consumers?
[Wu Shaoxia] Right.
[Reporter] What opinions or suggestions do you have for our consumption trend research?
[Wu Shaoxia] I think this event is very meaningful. For this stage of China, everyone should be getting better and better, and the consumption power is getting higher and higher. Participating in SouFun to launch such activities should be very catering to the masses of consumers. Kind of demand, through some summaries, enrichment will help us these broad consumer friends to point the direction or help them to make suggestions, very good.
[Reporter] What kind of development trend do you think the sanitary industry will have next?
[Wu Shaoxia] I think it will still develop in the direction of specialization. Like us, we have been focusing on the promotion and production of shower rooms. I think that some other types of toilets or bathroom cabinets are developing in a special direction, so that only by focusing on the heart can you do things well. If it is too scattered, it may not be the same as your energy.
[Reporter] Thank you, Mr. Wu, and I wish you a good result this year.
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