Ecological survey of housing industry chain
Two (furniture, home appliances) one flower, steel aluminum, ceramic bathroom, these 12 words are familiar local representative industries of Foshan. If you live and work in Foshan, there must be a friend around you who works in these industries. Although these industries have different characteristics, they all have one characteristic, that is, "to eat by the house ."
Since the reform and opening up in 1979, Foshan's industrial layout has become more and more clear after 30 years of development. Shunde's two furniture (furniture, home appliances), Lecong's steel, and Dali's aluminum materials have created a famous professional town. In the process of urbanization in China during the same period, infrastructure and real estate industries generally require the supply of these upstream and downstream enterprises from Foshan.
Since the financial crisis in 2008, Foshan's real economy, represented by the upstream and downstream industries, has been in trouble, with high costs and low profits, making it particularly difficult for companies to survive. A set of ordinary hardcover rooms, perhaps a lot of building materials, decorative materials from Foshan's manufacturing enterprises, and with the impact of real estate regulation and other major environmental impact, some companies are constantly shuffling.
A house is strung from dozens of industries
Unlike the automobile industry, which has a larger scale and a larger factory, real estate companies have supported hundreds of billions of sales in the industry, but the number is much smaller. For example, Vanke and Evergrande, which have the largest sales in 2011, have a total of 30,000 employees, of which less than 5,000 are real estate development systems (excluding buildings and property management). people.
It is these 5,000 people that have supported the total sales of hundreds of billions of yuan. The reason is that the real estate industry has unique industrial chain integration capabilities. The real estate industry involves links from land acquisition, design, construction, decoration, sales to property services. The most core competence of a typical real estate company lies in land acquisition and financing. The specific operational service plan can be solved in the form of outsourcing. Therefore, the investment in real estate is large, involving a wide range, and the influence of the industrial chain is extremely far-reaching.
Around real estate commodities, from land acquisition to market circulation, a real estate project may involve many aspects including market research, pre-positioning, land acquisition, planning and design, construction, marketing, sales, property management, legal consulting, etc. All links rely on real estate development companies to form a network of intertwined relationships. Therefore, the industry that relies on the survival of real estate companies has reached dozens.
As the third largest city in the province, Foshan manufacturing is the representative of the Pearl River Delta manufacturing industry. Its industry is closer to the traditional manufacturing industry. Hardware machinery, furniture and home appliances, household appliances, building materials and ceramics are all highly related to the industrial chain. It is also the real estate golden cycle that lasted for 10 years. Foshan manufacturing is accompanied by real estate. Stepping into the thousands of households in China.
Take a set of hardcover houses purchased by the market as an example. Foshan can produce or supply almost all raw materials. During the construction of the house, the reinforced concrete may come from Lecong, the aluminum alloy window and the anti-theft net from Dali, the furniture from Longjiang, the appliances from Ronggui, and the tile floor from Nanzhuang. Foshan's professional towns, in every industry they engage in, have almost become the industry's number one, and have produced a strong cluster effect. However, because these industries are the backbone of the real estate industry, they are under tremendous pressure when the purchases come.
According to the data of the first quarter of this year, the city's GDP reached 144.117 billion yuan, an increase of only 5.6%. The economic development showed a comprehensive decline. Many enterprises reflected that the operating conditions were more difficult than the 2008-2009 international financial crisis. . The main reason is that real estate regulation has a great impact on the economic development of Foshan City. According to statistics, the real estate industry has direct relations with more than 20 industries in Foshan, involving more than 200 enterprises.
Real estate regulation will keep the troubles going
The Foshan manufacturing industry, which relies on housing for food, is affected by real estate regulation and even the economic environment. The cost becomes higher and higher, profits become less and less, and the future impact will continue.
According to data released by the Guangdong Provincial Department of Finance recently, Foshan’s corporate income tax was 8.4 billion yuan in the first quarter of this year, down 6.95% year-on-year. According to the local taxation department, the manufacturing tax revenue in January-March was negatively increasing by 6.8. %, wholesale and retail industry tax revenue increased by 14.3% year-on-year, which shows that the real economy is facing many difficulties, short-term profit is difficult to achieve rapid growth, tax revenue growth is insufficient.
Local real estate analyst Luo Yike pointed out that real estate regulation and control measures will continue this dilemma. For example, he said that because the production capacity of ceramic enterprises in Foshan accounts for about 60% of the country's total, once the real estate transaction shows a decline of about 20%, then the national ceramic industry declines by as much as 12%, which is almost 1:1. .
In 2011, Foshan's new home sales area was 6.338 million square meters, and in 2009 it was 96.8 million square meters. In two years, it was in a regulatory cycle, with a drop of more than 30%. In Luo Yiike's view, due to the real estate-affected furniture, decoration and flooring industry, the sales change has more than a year of lag. In the future, the impact of real estate regulation and control will be more obvious in these industries.
Internal and external difficulties constrain manufacturing industry
In this survey, the upstream and downstream industries and enterprises that rely on housing for food all believe that real estate regulation and control is a major unfavorable factor for enterprises to survive, and these industries and enterprises are also generally experiencing rising costs and financing difficulties. Multiple dilemmas. Real estate purchases only make this reins more and more tight.
Foshan Mayor Liu Yuelun said at Foshan's first quarter economic analysis meeting that the reasons for the decline in economic indicators are both common and individual. The commonalities include the grim situation at home and abroad, and the shrinking of domestic and foreign demand markets has brought great challenges to Foshan's manufacturing industry. At the same time, restrictions on land use, electricity use, employment, and financing have led to pressure on production and operation costs.
Mr. Wang, who is engaged in the production of stainless steel components in Lanshi, spoke to reporters. "The days are really difficult. There is no way to invest in the real economy. The cost is too high." Mr. Wang said that the workshop is responsible for processing stainless steel parts. The general wage, the wages will be 3,000 yuan, the company's labor costs are high, "it is still difficult to recruit workers."
The troubles encountered by Mr. Wang are the resonance of many local small and medium-sized real economy owners. And some powerful companies are seeking a breakthrough. Blue Guards introduced that this year's Taohui Fair, many companies are producing microcrystalline spar, this product is very high grade, although the investment is large, but the output ratio is also high, the profit is guaranteed, the production scale of the enterprise can be from the original daily Open 10 lines and reduce them to 5 lines.
In the view of the Blue Guards, this high-value-added road is a real economy with a high degree of relevance to real estate, including ceramics enterprises, and there are not many breakthroughs.
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Real estate upstream and downstream prosperity index is low
Stimulating domestic demand is a priority
The three industries of steel, ceramics and furniture are the closest to real estate. Judging from the overall domestic trend, the three industry's prosperity index is worrying.
Nandu reporter opened the domestic steel spot trading platform Xiben Shinkansen and found that its latest steel price index is 4060, while previous media reports that the Nishimoto Shinkansen steel index has fallen from 4820 on September 1, 2011 to January 11, 2012. The 4250 of the day, the process can be described as all the way down.
The lower and lower prices of steel products are closely related to the sluggish real estate and automobile industries. The ceramic sanitary ware industry is also on the verge of low profits and has become a common phenomenon throughout the country. The scale of the enterprise is small, the cost is high, and the profit is low. The difficulties encountered by Foshan ceramic enterprises can be seen in the whole country. (Source: Southern Metropolis Daily Nandu Net)
According to media reports, at the beginning of this year, a questionnaire survey of more than 20,000 sanitary ware dealers in 367 prefecture-level cities across the country showed that the proportion of dealers with annual sales of less than 1 million yuan in the sanitary industry was as high as 75. %, the proportion of dealers with a monthly rent of 2000-4000 yuan as the main business place is as high as 48%.
The expansion of domestic demand has become an opportunity for self-salvation in the upstream and downstream industries. A few days ago, Shen Danyang, a spokesperson for the Ministry of Commerce, said that the Ministry of Commerce actively supports local pilots of furniture trade-in. If the effect is obvious, it can be promoted nationwide. (Source: Southern Metropolis Daily Nandu Net)
According to a data calculated by the relevant departments, if the furniture trade-in policy is extended to the end of September this year, it will directly drive nearly 400 billion yuan of furniture consumption, of which the net increase in policy exceeds 110 billion yuan.
Written: Southern Reporter Zhou Xiaonan Li Hongzhi
Number said (Source: Southern Metropolis Daily Nandu)
Real estate investment accounts for 10% of G DP share
There are cars and houses is a well-off dream for many people. But compared to the car, which is considered to be the most complex industrial product in the family, the house seems to have a much lower technical content. A few bags of cement can be sold in a frame with thousands of bricks.
Therefore, in the face of high housing prices, turbulent crowds and the policy of purchasing restrictions on the enemy, many people have expressed great confusion.
However, a set of data is enough to illustrate the importance of real estate. In 2011, China's real estate industry sales revenue was close to 5 trillion yuan, employing 2.09 million people, and a total of 10.47 million houses were sold in a set of 100 square meters. If you add the general construction industry and other infrastructure projects, then this value will exceed 10 trillion yuan.
According to the calculations of Wang Yanlin, a well-known scholar and deputy director of the Policy Research Center of the Ministry of Housing and Urban-Rural Development, the production, circulation and consumption of housing directly demand hundreds of tens of thousands of varieties of products, and economic activities with nearly 100 departments. close relationship.
For every 100 yuan of housing funds invested in housing construction in China, it can create a demand of 170-220 yuan for related industries. China's real estate investment accounts for more than 10% of GDP, and it is a pillar industry in the national economy.
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