Wardrobe design personality and creative needs are increasingly favored

[ China Wardrobe ] As people's requirements for the quality and appearance of wardrobes are increasing, wardrobes are more than just simple daily necessities. Individually designed wardrobes are becoming more and more popular. The rapid development of the wardrobe industry has led to a rapid rise in the career of wardrobe designers.

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Wardrobe design personality and creative needs are increasingly favored

Demand for hot wardrobe design

Chen Baoguang, deputy secretary-general of the China Wardrobe Association, said that the dual driving force of market demand and export earnings has promoted the rapid development of modern wardrobe production in China. At present, many manufacturers' products have been exported to Europe and the United States, and China has become an important manufacturing base in the world wardrobe industry. However, China's wardrobe manufacturing industry has high output value and low added value. At present, most of the export products are produced through OEM, which means that few Chinese brands sell directly to foreign countries.

In addition, most of the domestic wardrobe enterprises are similar in design, lack of creativity, and mostly imitate. Chen Baoguang believes that the wardrobe industry has developed to the current scale. In the face of fierce competition, the domestic market has carried out price wars. The comparative advantage of low-cost foreign markets has been difficult. The breakthrough point of the wardrobe industry is in design, and a large number of high-quality wardrobe designs. The entry of talents into the wardrobe manufacturing enterprises is the key to the continued rapid development of the wardrobe industry.

Talent structure has not formed an echelon

Although many companies have realized the importance of hiring designers, even if they are paying high salaries, they may not be able to get satisfied designers. According to incomplete statistics, there are currently more than 30,000 wardrobe enterprises in China, and there are fewer than 3,000 designers. In other words, there is only one designer for every 10 wardrobe companies. The number of wardrobe designers does not say the gap, the number of designers is also large, the mature designers such as "French", more "simple" can only be engaged in simple imitation, drawing work . Overall, the level of talent in the wardrobe design industry is limited, and there is no good “echelon structure”.

Large gap between domestic and foreign designers

Foreign designers come to grab the rice bowl. When talking about the design level of domestic designers, Shi Yan, manager of the planning department of Beijing Qumei Wardrobe Co., Ltd., believes that compared with foreign designers, most domestic designers are pursuing design concepts and individualized pursuits. And there is a certain gap in product innovation, which is the main reason for the difficulty in breaking through the design of our wardrobe. Therefore, many domestic large-scale wardrobe manufacturing companies have hired foreign experts with high salaries. For the current situation of foreign designers to grab their jobs, Shi Yan said that many companies hire foreign talents to make up for the lack of domestic excellent designers.

The design of kungfu is weak and the employment is difficult. Although the demand for talents in the wardrobe industry is very large, it is very important for the wardrobe designer to be able to express the ability of the design and the intention to the wardrobe and the manufacturing department.

The employment of talent is not optimistic. According to a person who did not want to be named by the Beijing Wardrobe Association, the institutions that cultivate wardrobe design talents in China have been growing. At present, in addition to the Beijing Forestry University, Northeast Forestry University and other forestry colleges and universities to open a furniture design profession, Guangdong, Zhejiang, these large-scale wardrobe production colleges focus on cultivating furniture designers, and many training institutions in the society have also opened relevant Training Courses. It can be said that the number of furniture design talents cultivated by the community in the past two years has increased geometrically. But at present, except for the employment of graduates from a few colleges and universities, most people find it difficult to find a suitable job after completing the furniture design.

Analysis of the reasons, Chen Baoguang believes that, first of all, because the domestic wardrobe production company is mainly small and medium-sized enterprises, most enterprises do not have the concept of wardrobe design, think that it is better to hire a designer to design products, rather than the wardrobe in the foreign wardrobe store. The drawings are taken back to the factory for copy production, which can reduce costs. Secondly, many institutions often only focus on the basic skills when educating the trainees. They do not explore the cultural heritage of the wardrobe design, which leads to the cultivation of the wardrobe design talents can only be drawn. Design, so employment is difficult.

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