For many years, the furniture industry has been one of the top ten export industries in Hebei Province, with furniture exports as far as the Middle East, Africa and Asia. However, in recent years, with the gradual shrinking of the export market, Hebei furniture faces the following major problems: First, regardless of equipment configuration, regardless of the period, blindly enter the field of solid wood furniture manufacturing; Second, the awareness of small farmers is relatively strong, lack of communication and cooperation; Third, the division of labor is not clear, and product homogeneity is serious. How to solve these problems is worthy of in-depth thinking by all parties in the industry. To this end, the author specifically interviewed Jia Ran, chairman and general manager of Blue Bird Furniture, an old furniture company in Hebei.
Solid wood furniture should be transformed into a combination of wood and wood
Chairman Jia Ran believes that at present, Hebei furniture enterprises are “solid woodâ€, which is “solid woodâ€, which is not in line with national industrial policies, and is not conducive to ecological environmental protection. From the perspective of business management, the cost of producing solid wood furniture is high, and the investment is large. If the operation is slightly unsatisfactory, it may be worthless. Therefore, the combination of board and wood is the direction of future furniture development.
It is reported that since the 1980s, Bluebird Furniture has been climbing and the brand influence has been rising. It is inseparable from the combination of board and wood production routes. Of course, unlike other companies, the combination of wood and wood for bluebird furniture uses FDF single-spinning technology and dyeing technology to combine modern technology with traditional technology to achieve new technological breakthroughs.
It should be pointed out that the technical requirements of the wood furniture are no less than the solid wood furniture. In order to make the best wood furniture, Bluebird strives for excellence and unremittingly pursues technological breakthroughs and breakthroughs. As early as the early 1980s, Bluebird Furniture began to cooperate with professional institutions in Shanghai, and at the same time, it carried out joint ventures with Japanese professional organizations, which greatly improved the technical level. Among them, the single-plate flattened hollow plate technology adopted by Bluebird Furniture is the top plate structure technology of Germany, Italy and Japan. The hollow plate technology can greatly reduce the consumable rate and has the solid wood flavor, without “collapse, scraping and curlingâ€. Defects such as "cracking" can achieve the effect of being light and never deformed.
Vigorously develop characteristic industrial clusters
Hebei furniture investors often “small wealth is safeâ€, lack of communication and cooperation is its shortcoming, which restricts the overall development speed of the industry, making the development atmosphere of Hebei furniture industry far less active than Guangdong, Jiangsu, Zhejiang, Sichuan, Northeast, Beijing. Features are not outstanding enough. Looking at the entire furniture industry, Guangdong has the advantage of coastal areas, Jiangsu and Zhejiang have technological advantages, Sichuan has the advantage of second- and third-line markets, northeast has resource advantages, Beijing has the convenience of the capital, and Hebei has only a slight advantage in industrial clusters.
Jia Ran believes that Hebei furniture should maintain its original advantages and achieve new breakthroughs, and it is necessary to focus on the development of characteristic industrial clusters. On the one hand, it is necessary to rectify and integrate the furniture enterprises in Hebei, and further form an industrial cluster with certain influence; on the other hand, we must vigorously develop characteristic areas, focusing on the development of Xianghe software trade, Shengfang metal glass furniture, Zhengding plate and solid wood furniture. . The development of characteristic regional industrial clusters is also an inevitable requirement of more than 4,000 Hebei furniture enterprises above designated size.
Strengthen industry division of labor and industry chain integration
From the perspective of foreign market economy, the supporting construction of furniture industry in Germany, Italy, Spain and other countries is very complete. On the basis of close industry division of labor and cooperation, a complete set of industrial chain with strong and efficient operation has been formed, which is rare in China. Arrived. It is reported that a furniture company in Spain, from order to sales, the capital turnover is only 9 hours, and China's current best furniture companies also need 20 days, which shows the maturity of foreign resource integration and division of labor.
It can be seen that the rationalization of division of labor will become the mainstream of the future of China's furniture industry. Leading enterprises use strong resources to integrate advantages and lead the development of the industry; small enterprises play a strong ability to manufacture parts and are willing to be green leaves. The division of labor and cooperation will help achieve a win-win situation.
Jia Ran said that as a leading enterprise in Hebei furniture industry, Bluebird Furniture is willing to strengthen cooperation with small and medium-sized enterprises in the division of labor, share the experience of Bluebird, and even provide technical guidance, raw material supply and standardized production for supporting component manufacturers. Chain talent training enables SMEs to achieve stable returns.
It is reported that Bluebird Furniture plans to build a new solid wood furniture factory covering an area of ​​230 mu and a new soft furniture factory covering an area of ​​200 mu. The integrated development will be carried out in accordance with the intensive cooperation and division of labor. Bluebird will subcontract different types of components to different manufacturers, provide technical guidance, raw material supply services, and then concentrate the components on the design and final assembly of the Bluebird plant. This kind of collaboration will have far-reaching impact on the intensive development of Hebei furniture and the highlighting of the overall advantages.
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