The wooden door market rigid demand big brand effect to be improved

With the increase in the construction of affordable housing and the popularization of the concept of hardcover housing, consumers originally bought the house and then renovated it. Now the developer first renovates the house and sells it to consumers. The wooden door market will also be installed first and then bought. The pattern. Moreover, the high-end demand in the first-tier market has not changed. Coupled with the strength of the second and third-tier markets, the demand for the Chinese wooden door market is still huge and is increasing at a rate of more than 20% per year. In direct proportion, the number of wooden door companies and wooden door dealers is also growing exponentially. Brand, this connotation should contain important indicators of style, price and service, and it has fallen to the bottom in the wooden door industry.

A survey of consumers' habits of purchasing wooden doors shows that the order of reference indicators selected by consumers is style, quality, service, and brand. Compared with the furniture, flooring, paint and other fields in the home industry, the wooden door industry has a huge market space, but it is difficult to form a huge brand effect. There are only a few real brands.

A problem still existing in the wooden door market is that there are many types of wooden door products, and most wooden door enterprises can only specialize in one of them because of their limited capabilities. More importantly, consumers still focus on the appearance of the wooden door products, and rarely consider the most important insulation and sound insulation properties of wooden doors. Therefore, there is such a phenomenon in the wooden door market. The wooden doors with good looks are very popular, and the design of this shape may pay a lot of manpower and material resources for the big brands, and the imitation is extremely easy, which leads to the big enterprises not willing to Large-scale investment in this area.

“No matter how we improve the store environment, or improve the grade of the brand that enters the market, when consumers really choose the wooden door, they just use the brand as the last reference factor.” The person in charge of the Fangyuan wood products market said that the current situation of the wooden door industry is on the one hand. Due to the late start of the industry, brand building requires a long-term process. On the other hand, because the wooden door making process is simple and the demand is large, the manufacturers do not need to pay attention to build the brand, and can also obtain good market performance. If you go into any wooden door store, you will find that the wooden door brand is very complex. There are too many wooden door enterprises that claim to be a brand and not a real brand. Instead, it creates a chaotic situation of “no brand” in the industry.

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