"I didn't think that the 90th birthday gift that Treci received in China turned out to be a serious plagiarism!" said Stefano, chairman of Italian luxury craftsmanship Treci (Treci Furniture). On March 18th, Stefano appeared in Pazhou Complex, accusing the exhibitor Peacock King of furniture counterfeiting a number of products that Teruiqi has applied for patent protection.
From March 18th to March 21st, the 29th Guangzhou International Furniture Fair (hereinafter referred to as Guangzhou Furniture Fair) was held in Zhangzhou Exhibition Hall. Unexpectedly, in just a few days of the exhibition, there have been two consecutive "design plagiarism" turmoil, so that the shortcomings of the Chinese furniture industry lack of intellectual property awareness suddenly exposed to the public.
The plagiarism occurred in the furniture exhibition
According to Stefano, the products of the “cottage†are a lot of efforts of their own corporate designers, and the design cost of the investment is more than 100,000 euros, equivalent to more than 1 million yuan. As early as last September, these products have applied for European and Chinese design patents. However, he really underestimated the imitation ability of Chinese furniture companies. After only a few months, his products found a "twin brother" on the booth of another brand.
With the design drawings of Teruiqi furniture, the Italian design patent certificate, the Chinese design patent certificate and other relevant documents, Stefano came to the "plagiarism" - the exhibition hall of the 4.2C06 Peacock King Furniture in Zone A. Stefano compared the products to the media one by one, including bedside tables, beds, dressing tables, etc., with a similarity of at least 90%.
Peacock King Furniture is affiliated to Foshan Shunde Fuqi Furniture Co., Ltd. Its official website introduces the brand. Founded in 1988, it is a high-end panel furniture manufacturing enterprise integrating R&D, production and sales. After the comparison, Stefano expressed the hope to communicate with the head of Peacock King Furniture, but the other party refused to show up. After many negotiations, Peacock King Furniture finally withdrew from the exhibition hall.
According to the relevant person in charge of the Guangzhou Furniture Fair, this is the largest infringement complaint case received during the 14 years of the exhibition. Coincidentally, on the second day of Stefano's live rights protection, Sihai Furniture also complained to the organizer about another “Artist Centennial†copying his own design.
It is understood that the products suspected of being infringed by Sihai Furniture were exhibited in Guangzhou Furniture in 2010 and were fully listed in 2011. According to the staff of Sihai Furniture, Sihai furniture products have been found to be plagiarized every year. “The plagiarism of our manufacturers also opened the store near our store. The price of our products is 1/3-1/5 of our price. The war is very unfavorable to the development of the company and the healthy development of the industry."
Under the coordination of the organizers of Guangzhou International Furniture Exhibition, Sihai Furniture and artists have conducted “closed door†negotiations in the past 100 years. According to Kong Jing, director of the Planning Department of Sihai Furniture, the artist Centennial promised to remove the allegedly infringing wine cabinets, chest of drawers and bedside tables, and promised to respect the protection of intellectual property rights in the future manufacturing process.
Guangdong furniture industry plans to upgrade
In fact, it is no longer news that the Chinese furniture industry copied foreign designs. In the face of the current situation in which enterprises do not pay attention to original design, Guangdong is trying to change.
On March 18th, the 2012-2013 “Daling Mountain Cup†Golden Axe China Furniture Design Competition hosted by the China Furniture Association and the Dalingshan Town People’s Government was officially launched at the Guangzhou International Furniture Fair. The Golden Axe China Furniture Design Competition is the most influential event in the Chinese furniture industry. The theme of this competition is “Wood and Fashion†civil solid wood furniture design. The collection of works continues until November 2012, and outstanding entries will also be unveiled. Next year's Guangzhou and Shanghai Furniture Fair.
Li Yuan, deputy mayor of Dalingshan Town, said that Dalingshan has been committed to promoting the furniture industry as “the first town in China’s furniture exportâ€, “the largest furniture production base in the Asia-Pacific region†and “Guangdong Province furniture industry cluster upgrading demonstration zoneâ€. Upgrade. Through active participation in the Golden Axe Award, the town's furniture industry has achieved good development results, not only in the R & D design and design personnel training and other aspects of increased investment, but also pay more attention to the protection of intellectual property, providing a good furniture design industry Development environment.
“The government and association co-hosting the furniture design competition is an innovation.†Chen Baoguang, vice chairman of the China Furniture Association, said that the future association will continue to build the brand influence of the Golden Axe Award, making the competition become a training and mining of Chinese furniture design talents and leading The weather vane of product trends. At the same time, it is hoped that the competition will gather international and domestic design strengths, build an open, open and high-level furniture design exchange platform for the furniture industry, improve the development level of Chinese furniture design, transport design talents for enterprises, and improve the international competitiveness of furniture products.
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