Teijin "Peanuts" new concept hose packaging

In people's minds, glass bottles are the best choice for packaging peanut butter or jam products. And Unilever’s well-known food brand “Jibao” innovatively used hose-type packaging to lead the new concept of peanut butter product packaging.

The “Peanut” will be a special packaging designed for children. This package will seal the four sides of beautifully printed plastic materials. At the same time, the product is also designed with a tearing recess at the top of one end of the four-seal pouch to facilitate the customer to extrude the food. Compared with traditional glass packaging, the advantages of this new packaging are self-evident: the weight is reduced, it is convenient to carry around and ready to use; the printing is more exquisite, achieve better shelf display effect to attract the customer's eye.

Unilever currently offers two different types of peanut butter products on the market: creamy peanut butter and chocolate peanut butter, this 25g (0.9 ounce) hose-shaped pouch is very easy to carry and sell, every 6 bags Printed folding cartons are ready for sale. Existing equipment at Unilever’s Georgia facility is producing this product, which is also being piloted in sales in three regions of the United States.

The second section of Teijin's innovative packaging is called "Squeeze It." This product is packaged in a plastic hose. The top is designed with a unique wave shape, and the bottom has a bungable cover to facilitate the package to stand upright on the shelf. The hoses used by many manufacturers of jelly and daily chemical products are used for the first time in the packaging of peanut butter products. Customers can easily extrude the products through the holes in the packaging caps. The sealing of such packaging is also available. Thieves show effect. Coat pressure-sensitive labels on the outside of the hose.

Unilever believes that this packaged peanut butter snack caters to the needs of customers. The total net weight of the six-carton outer packaging carts selected for the total net amount of 5.4 ounces of Purebred has reached 5.3 ounces (150 g), which better protects the quality of the product. At the same time, the cost is the same as the glass bottle packaging of 18 oz. of Siamese Peanut Butter products, both at $2.50, without increasing production costs.

Source: Global Flexible Packaging