In the beverage market, there are as many as hundreds of sports drinks alone. The Mercury Group in Connity State also launched Mercury-branded drinks to join in this campaign for sports drinks, which required a different approach to positioning itself.
Packaging Tips: The company's approach is to use both powerful graphics and innovative packaging shapes.
From a pattern point of view, the company chose the image of the Mercury God who represented speed in Roman mythology. This is the main sign on the beverage bottle and an important part of the company’s overall market strategy.
“We need to create a brand new, distinctive product in the beverage industry,†said Billy Bishop of the Mercury Group. “This logo creates a mystery behind the brand. And, as part of the brand, it’s It's also a unique sign that people feel is very reliable. We can print it on a cycling jersey or other promotional items. When your budget is relatively limited, this is very important."
Bishop should know how to develop a beverage brand. Previously as a member of the marketing department of South Beach Beverage Company, he helped the company popularize the SoBe brand and gain recognition throughout the country. Later, the company was acquired by PepsiCo. The Mercury brand first entered Arizona and then expanded to Portland, North Carolina and Mississippi.
From a technical perspective, the Mercury Group also needs to maintain freshness on plastic bottles. It chose Graham Packaging's Monosorb bottle to get the shelf life needed for this product. This injection stretch blow molded PET bottle contains an oxygen absorber, which helps increase the shelf life of the product.
Another technical advantage is the use of oriented PP labels instead of glued paper labels. "Sometimes beverage bottles are placed in freezers, and the labels on the bottles need to withstand such an environment," said Bishop. The label was processed by Hammer Printing Company using a film supplied by ExxonMobil Chemical Company.
Packaging Tips: The company's approach is to use both powerful graphics and innovative packaging shapes.
From a pattern point of view, the company chose the image of the Mercury God who represented speed in Roman mythology. This is the main sign on the beverage bottle and an important part of the company’s overall market strategy.
“We need to create a brand new, distinctive product in the beverage industry,†said Billy Bishop of the Mercury Group. “This logo creates a mystery behind the brand. And, as part of the brand, it’s It's also a unique sign that people feel is very reliable. We can print it on a cycling jersey or other promotional items. When your budget is relatively limited, this is very important."
Bishop should know how to develop a beverage brand. Previously as a member of the marketing department of South Beach Beverage Company, he helped the company popularize the SoBe brand and gain recognition throughout the country. Later, the company was acquired by PepsiCo. The Mercury brand first entered Arizona and then expanded to Portland, North Carolina and Mississippi.
From a technical perspective, the Mercury Group also needs to maintain freshness on plastic bottles. It chose Graham Packaging's Monosorb bottle to get the shelf life needed for this product. This injection stretch blow molded PET bottle contains an oxygen absorber, which helps increase the shelf life of the product.
Another technical advantage is the use of oriented PP labels instead of glued paper labels. "Sometimes beverage bottles are placed in freezers, and the labels on the bottles need to withstand such an environment," said Bishop. The label was processed by Hammer Printing Company using a film supplied by ExxonMobil Chemical Company.
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