Honolulu Fish’s hologram pattern on the shipping box helped it solve two challenges when it came to selling fresh fish products: The first challenge was to establish brand identity; the second was airlifted from Hawaii to the United States. Keep as fresh as possible during the process.
Packing Tips: This company mainly supplies salmon and other seafood products from Hawaii to high-end restaurants in the United States. It uses a 1-inch thick polystyrene insulation in the corrugated box. Fish products are packed in argon-filled foil bags. The product's initial temperature is 33 degrees Fahrenheit (equivalent to 1.8 degrees Celsius - the editor), and the frozen gel helps the product maintain a sufficiently low temperature to achieve a 48-hour shelf life.
With the help of an unusual packaging technique, Honolulu’s corrugated boxes are compounded with a layer of paper with a hologram. This hologram enhances the brand image and helps protect the quality of the product.
"We developed this package based on our commitment to quality," explains Wayne Samiere, president of the company. He hopes that the surface of the transport box can reflect the sunlight shining on the box, because sometimes the transport box may be exposed to the sun while waiting to be loaded onto the plane.
"We tried aluminum foil, but it didn't reflect enough energy," Samiere continued. "Then we tried a hologram that reflected 98% of the sun."
Weyerhaeuser is responsible for merging the holograms provided by Proma Technologies into a corrugated box. With a protective approach, Samiere faced the second question: How to decorate corrugated boxes? He believes that packaging needs to establish a good brand image among chefs who use this product.
The answer is to create a special holographic image. Many holographic images are simple, dazzling, repeating patterns. However, the special hologram is a specially designed image that includes the company's logo, address, telephone, fax, web site, and E-mail. In addition, it also shows fish patterns to enhance the company's product features.
According to Samiere, from the standpoint of brand strategy, this technique is very successful. “We got a lot of good reviews from restaurants, and we heard about chefs fighting for who should keep the box,†he said.
Another benefit of this packaging is that it is favored by transport workers who are responsible for transporting the boxes from the airport to the destination city. "The outer packaging of this box can immediately let them know that this is a fresh fish product, so they will be very careful handling." Samiere said finally.
Packing Tips: This company mainly supplies salmon and other seafood products from Hawaii to high-end restaurants in the United States. It uses a 1-inch thick polystyrene insulation in the corrugated box. Fish products are packed in argon-filled foil bags. The product's initial temperature is 33 degrees Fahrenheit (equivalent to 1.8 degrees Celsius - the editor), and the frozen gel helps the product maintain a sufficiently low temperature to achieve a 48-hour shelf life.
With the help of an unusual packaging technique, Honolulu’s corrugated boxes are compounded with a layer of paper with a hologram. This hologram enhances the brand image and helps protect the quality of the product.
"We developed this package based on our commitment to quality," explains Wayne Samiere, president of the company. He hopes that the surface of the transport box can reflect the sunlight shining on the box, because sometimes the transport box may be exposed to the sun while waiting to be loaded onto the plane.
"We tried aluminum foil, but it didn't reflect enough energy," Samiere continued. "Then we tried a hologram that reflected 98% of the sun."
Weyerhaeuser is responsible for merging the holograms provided by Proma Technologies into a corrugated box. With a protective approach, Samiere faced the second question: How to decorate corrugated boxes? He believes that packaging needs to establish a good brand image among chefs who use this product.
The answer is to create a special holographic image. Many holographic images are simple, dazzling, repeating patterns. However, the special hologram is a specially designed image that includes the company's logo, address, telephone, fax, web site, and E-mail. In addition, it also shows fish patterns to enhance the company's product features.
According to Samiere, from the standpoint of brand strategy, this technique is very successful. “We got a lot of good reviews from restaurants, and we heard about chefs fighting for who should keep the box,†he said.
Another benefit of this packaging is that it is favored by transport workers who are responsible for transporting the boxes from the airport to the destination city. "The outer packaging of this box can immediately let them know that this is a fresh fish product, so they will be very careful handling." Samiere said finally.
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