December 23, 2011, HC Leather and Shoe Network host 2010-2011 Top Ten finished shoes selection activities, Li Ning, the company has been consumers, industry experts and business representatives unanimously approved and eventually won the "most Welcome sports shoes national brand "title.
The top ten finished shoes selected as the industry's first footwear brand selection activities, designed to interpret the Chinese brand corporate image and guide the brand awareness. Promote the recognition of those who make significant contributions to the development of China's shoe industry, enterprises with significant brand influence and industry-driven force, and promote the healthy development of China's footwear industry. The results of the selection were generated through the transparent, fair and objective selection and review of the 30 top-sequel companies selected by the two online election, industry experts and business representatives.
In 1989 Li Ning founded "Li Ning" sporting goods brand, and sponsored the 90-year Asian Games delegation of China as an opportunity to start the business of Li Ning's business, which created a precedent for the Chinese sporting goods brand management. 1992 Olympic Games in Barcelona, ​​"Li Ning card" was selected as China's sports delegation for the exclusive award-winning equipment, thus ending the Chinese athletes wearing Olympic sports wear history of foreign sportswear.
For more than 20 years, Li Ning Company has been constantly exploring and constantly creating new records. Li Ning through independent research and development and extensive international cooperation, and gradually have the same stage with the international competitors competitive professional ability. Li Ning brand heritage inspiring movement, with a deep understanding of the Chinese domestic consumers and insights, continuous research and development, design and launch of the vast number of consumers satisfied with the product. In the field of sports science and technology innovation out of the Chinese wisdom of Li Ning bow, Li Ning Arc technology platform, and through the modern interpretation of the Chinese spirit of product performance in the award-winning Chinese Red Star 2011, Germany IF industrial design award.
Li Ning, the company representative at the ceremony, said: "We are honored to receive this honor, it is Li Ning's long-term unremitting efforts to provide consumers with professional, high value-added products affirmed and recognized as China's leading sports brand We will continue to move forward with the spirit of China and bring more and more valuable product experiences and services to Chinese consumers. "