Competition in the mall in the war situation, the Bailian Group Shanghai Yaohan each December 31 promotional activities have been to participate in the brand up, the latest goods, the most complete, most activities and the majority of customers and the media attention, the last day of 2009 Shanghai Yaohan re-created a business miracle driven by the speed of China, completed 350 million sales in 18 hours, and once again set a national record. National media including the Central Media reported in succession. Behind this miracle, as a famous outdoor brand, NORTHLAND also created an outdoor industry record. In 18 hours, its sales exceeded 1 million. On the same day, it completed sales of 1.04 million yuan, ranking first among all outdoor brands and setting a record high Yaohan activities in the calendar year and outdoor sports brands can only over one million only NIKE and ADIDAS. This record not only greatly enhances the popularity of NORTHLAND among consumers and shopping malls, but also greatly increases the confidence of shopping malls in the outdoor industry and at the same time, more people value the outdoor industry in China. It can be said that this one million NORTHLAND is not only the success of NORTHLAND, but also the entire outdoor industry breakthrough, NORTHLAND this 100 million for the outdoor industry won a wonderful start in 2010. As a well-known outdoor brand in Europe for 5 years entering into the Chinese market, NORTHLAND has always attached importance to product design and marketing, focusing on the Chinese market. It is the first European outdoor brand to establish an R & D center in China. It combines with Europe, the United States, Japan, South Korea, Hong Kong, Mainland China and other regions of the R & D team, specifically for the Chinese market to develop functional professional, stylish design, wearing comfortable outdoor products; NORTHLAND is also the first European leader in the field of outdoor performance in China, just 5 years, NORTHLAND in the country each Important cities have opened an important shopping malls; product excellence and the construction of channels to make NORTHLAND become the most popular consumer brands in China, one of the outdoor.