Olympic sports brand slowed down leaving a good winter cash

Peak Sports, which has been growing at double digits, finally decided to slow down. On the afternoon of October 14, Olympic Sports CEO Xu Zhihua said in an interview with reporters: "In the face of monetary tightening and economic slowdown, OPEC decided to reduce the amount of futures orders and try to achieve zero terminal inventory." On October 10, Pick just announced the results of the second quarter of 2012 orders. The order bookings increased 9.5% over the same period of 2011, while the same-store sales in the third quarter also increased by only 6.2% over the same period of last year. Compared to the previous two-digit growth rate to maintain compared to the Peak for the first time. Xu Zhihua said: "In the second quarter of 2012, how many single under the dealer , how much we produce." Pick will lower next year's expectations, usually maintained at 20% or more orders growth will fall below 15%, sales The amount will also be expected to have a single-digit increase. Peak's 2011 interim report shows that turnover and gross profit increased 24.7% and 32.0% respectively compared with the same period of last year. Peak, which holds 2.6 billion cash flow, was therefore highly criticized and caused the share price to fall. Hong Kong shareholders questioned no dividend. Jacky Xu, chairman of the Peak then said "to be cash cow." "There are so many uncertainties that inflation and the political instability in the international arena make us feel that there is sufficient cash to enable the company to respond promptly and effectively to the sudden changes in the market," Xu Jingnan said. Xu Zhihua also think the decision of the cash cow is extremely accurate. "We will also slow down the original plan of investment speed." At the same time as reducing the number of futures orders, the three manufacturing bases which cost nearly 1.1 billion yuan will also slow down, including the planned production of 80 million Fujian Huian and Jiangxi Shanggao production bases and the 1 billion yuan production base construction project of Heze, Shandong Province . Meanwhile, the net increase of Peak stores in 2012 will also be significantly reduced. According to the company's data show that next year to be opened 700, but will also close some stores, the number of about 500. "We have already started to coordinate with the distributors, the low-profit branch will be closed, and all regions are involved," said Xu Zhihua. "Based on the second and third tier cities, we will focus on expanding the first-tier cities and will focus on expanding the Shanghai market next year." Peak aspects that in the economic situation is uncertain, the industry slowed down, reducing the production volume and reduce ineffective profit Although the store may not look good, but can ensure performance growth, provide investors with returns.

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