October 27, 2011 The "Jordan Cup" Sixth China Sports Equipment Design Competition jointly sponsored by China International Fashion Week Organizing Committee and Jordan Sports Co., Ltd. was held in Beijing in 798. The vice president of China Textile Industry Association Mr. Chen Shujin, Vice President of China Fashion Designers Association, Vice Chairman of China International Fashion Week, Mr. Li Dangqi; China International Fashion Week, Chairman of the Bureau, Jordan Sports Co., Ltd. General Manager Mr. Ni Zhennian; Jordan Sports Co., Ltd. Deputy General Manager Mr. Ding Shijie attended the event. Event also attracted a heavyweight crossover design talents are invited to join, they are: CFP design director, 08 Olympic mascots video film Mr. Yan Dong; Amy grams founder, Ms. Liu Fang crossover artists; exclusive open design founders People, oneshow China area representative Mr. Ma Chao; independent director, famous cartoonist Mr. Yang Dong; and director of animation, new media artists, animators series director Pi San. This Jordan Cup finalists radiating more widely, the contest received a total of 623 entries from designers in Japan and 24 regions in China, 21 sportswear designers and 19 sets of sports shoes design contestants entered the finals. After the selection, eventually Yu Meng-mei from Beijing Institute of Clothing won the Gold Award for the sports shoes group by virtue of the work "Seal Trend". The works of Wang Bayei and Yu Hao Yang won the Silver Award and Bronze Award. Sportswear group, the same from the Beijing Institute of Fashion Wei Xiaojun won the gold medal with the work "0O" title, Wang Guanjie and Gui Yuanyuan works won silver and bronze awards. The competition, but also for the Jordan "nature" 2012 spring and summer fashion conference, "nature" as the theme of 12 years of spring and summer trends, the movement conducted a deeper exploration and transformation. Conference's work mainly from the Jordan sportswear designer Cheng Qiong's hand, "natural" products mainly basketball, running and tennis three series. The trend of spring and summer of 2012, both from fabric selection and color matching, embodies the elements of fashion exposing, technology adduction and pay more attention to releasing human nature, which is the perfect explanation of human nature. And this trend is also vividly reflected in the works of the sixth "heritage · new students" Jordan Cup athletics equipment design contestants. The theme of the "Inheriting and Freshmen" Jordan Cup Sports Equipment Design Contest focuses on the inheritance of past works in terms of emotion and design, and at the same time expresses the innovation of the contest on the brand value and its impact on sports and consumer groups . But also with the new sports brand Jordan advocate "across the new life" fit more in line with its cutting-edge Chinese sports brand brand image, reflecting the overall quality of the competition beyond the previous competition. As Jordan Sports Co., Ltd. General Manager Ni Zhennian explained: "The classic needs to be inherited, and innovation comes from the heritage of continuous accumulation and breakthrough." In the meantime, this theme is also a brand new breakthrough for Jordanian sports brands that encourage young designers to design sports-based equipment. In the creative design of sports equipment, not limited to the traditional sports brand ideas, can be combined with international trends, for Chinese athletes to design more professional and stylish sports equipment, but also for the national fitness fashion trend to provide with Accurate quality shoes and apparel new products. The entries should not only uphold the heritage of the classic, but also have advanced awareness of how to lead the field of professional sportswear fashion trends. As the organizer of this contest, Jordan Sports and China International Fashion Week Organizing Committee, hope that the contest as a platform for the design of China's sports equipment reserves reflect the moral significance of its social responsibility, "inheritance · newborn" means not only this The proposition of the contestants, but also China's exclusive sports equipment industry is facing an important issue. In this final stage, the judges are most gratified by the ideas and ideas embodied in the design works of the two groups around the theme of "Inheritance and New Students." In a relatively short period of time, athletes need to design their starting point from the unique characteristics of sports. Good ideas should also be established on the basis of professional and practical qualifications. Short-listed works should start from "zero degrees Celsius" or be based on "speed and passion" Equipment or emotional bearing, or to the northeast printed cloth and UGG cotton boots to find a meeting point, or young people like the "Transformers" as the creative carrier, the contest will be sports and fashion integration into the scene of science and technology and dream portrayal. After five years of elaborate "Jordan Cup" in the Chinese sports equipment design contest with the absolute right to speak, Jordan sports brand spare no effort in the industry to train professionals, but also confirmed that enterprises in guiding the new trend of professional sports equipment Guidance and design strength. The interpretation of the Jordan Cup is associated with the movement, and accompanied by the young sports brand forge ahead and innovative spirit of Jordan.