Multimedia and Modern Packaging Design

[Abstract] Multimedia technology is at the forefront of the development of information technology, reflecting the characteristics of high technology. This article discusses the influence and function of multimedia on modern packaging design from the perspectives of multimedia digital technology in modern packaging design, customer communication and design evaluation, product packaging circulation and sales.

Keywords: multimedia; digital technology, packaging design
In today’s information society, digital technology marked by computer science has brought unprecedented prosperity to the design field. The development of information technology and information industry represented by multimedia has become more and more obvious and increasingly important to human society. The more important. A historic revolution brought about by computers, multimedia, and broadband Internet is called the third industrial revolution. This revolution has completely changed the pattern of a whole set of commodity production formed by the first and second industrial revolutions. The model and concept of consumption have had a profound impact on modern industrial design and have effectively promoted the development of all walks of life in society.

1 Multimedia Art

The so-called multimedia, the synthesis of a variety of information media. Multimedia technology is not a simple combination of various information media. It is a combination of text, graphics, video, audio, video, animation and other forms of information, and through the computer for comprehensive processing and control, can support a series of interactions Operational Information Technology. The development of multimedia technology has changed the field of computer use. Computers are transformed from special products in offices and laboratories into common tools for the information society. The plants are widely used in industrial production management, school education, public information consultation, commercial plant reporting, military command and training, and even family life and entertainment. And other fields.

The development of multimedia products has led to the development of traditional products, which has changed the uniqueness of traditional information and can display a product very vividly and intuitively. People can use a multimedia presentation to understand the product from various angles, without the need for a dedicated person to explain, or simply to see a simple picture.

The main features of multimedia art are reflected in the following points:

1) Has strong virtuality. This virtuality manifests itself in the construction of non-real illusions through multimedia art, giving unrealistic imaginary and fiction to current issues;

2) It has good interactivity. Multimedia has an operating environment in which humans interact with machines and communicate with each other. Information receivers can adjust information exchange methods and processes according to their own needs. Good interactive functions and interactive interfaces are important contents of multimedia communication design and important signs of success.

3) It has the publicity of the plant. Multimedia art uses television, video, Internet and other means to actively invest in popular culture and consumer culture. It has gone out of personal privacy and narrow sense, and has a strong influence on public culture.

4) It has strong timeliness and popularity. Multimedia art is often good at grasping fashion topics and cultural hot issues, reporting and disseminating them in a timely, effective and fast manner. Its artistic symbols can easily be integrated with popular culture, thus becoming an avant-garde and avant-garde artistic style.

2 Influence of Multimedia on Product Packaging Design

Packaging design reflects the characteristics of the era. In turn, the development of the era has also promoted the development of packaging design. The information technology represented by multimedia has changed people’s lifestyles, and also changed the way designers work. It has brought unprecedented development space to packaging design, and it has brought many new features and advantages, such as expanding services. Object, expanded design space, streamlined design process, shortened design cycle, reduced design costs, and made packaging design easier and faster.

2.1 Number of product packaging design methods

Design power is competitiveness. In the production method of products, packaging design introduces digital technology in the design process. The visual transmission, shape structure, overall effect and subsequent engineering design of the packaging are supported by computer-aided design software, and a new modeling language is introduced. And the way of expression, the computer makes the designer work more at a higher level, highlighting the creative performance of the designer. Currently, CorelDraw, Photoshop, Illustra·l0r, and Freehand are the two-dimensional software used in packaging planes. For solid modeling of product packaging, you can use Rhino, 3D studio MAX, Maya, Pro/E, and UG. The concept of packaging design goes beyond the scope of the plane and seeks to develop in the deeper areas of modern technology. Virtual reality technology has created a realistic “virtual design environment” for designers with their timely three-dimensional spatial rendering capabilities and man-machine interactive operating environment. In the computer virtual space, designers can integrate graphic design and modeling design. The 3D solid model makes it easier to embody the designer's design intent, and the visual effect of the 3D solid model is completely comparable to that of real packaging samples.The product is computer-aided design and automated manufacturing is done under computer assistance, which greatly shortens the creativity and design. And the time to complete the finished product.

In the packaging design practice, the design process is often designed in a combination of two-dimensional graphic design and three-dimensional modeling design. The general steps of the three-dimensional visualization of the digital design of product packaging are: firstly use the plane software to design the sketch plan, use the three-dimensional software to design and model the packaging structure; then, the texture is created, the model material is given in the three-dimensional software and the texture is separately Assigned to the corresponding structural surface, adjust the output perspective of the rendering, rendering output; and then design evaluation and modification of the program; Finally, the design draft engineering design, determine the structure size and process.

2.2 Communication with Customers and Design Evaluation

Communication between designers and customers is an extremely important part of the entire design process. As a new technology, the Internet also creates new relationships and new environments for people and the world, people and art. It gives designers and customers a great deal of freedom. Designers and customers can achieve multi-level and multi-field cooperation. Communication without being limited by time and space. Design works can undergo countless repetitions and changes, no longer tied by traditional methods of creation, and customers are no longer limited by the size and size of their work. The limitations of the traditional design room were broken. In the true sense, the “no-wall design room” was established. The design process and various links in the printing process were gradually incorporated into the network system. The commissioning, design, supervision, implementation, and printing processes were all computerized. With the impact, designers and customers are faced with more opportunities and choices, which largely eliminates the limitations of traditional design methods and achieves consistency in conception, design, drawing, and printing, so as to achieve the freedom of design. In order to achieve an aesthetic blend of subject and object, as an excellent design program must be obtained through design evaluation, in the process of packaging design, design evaluation is generally divided into two steps: the first step, by the designer from the numerous design sketches, A preliminary design plan is selected and then further design is carried out. In the second step, the designers, corporate decision makers, marketing department, and technical department jointly screen out the design proposal, from aesthetics, economics, technology, human friendliness, environmental protection, etc. The meticulous evaluation of the aspects, the selection of the best design proposal. The application of network technology, so that designers can Bring the design solutions together through the network, so that corporate decision makers, marketing departments, and technical departments can log on to the Internet through personal computers, publish personal opinions and suggestions on the plans, and make timely changes without organizing them at the same time. In this way, the design cycle of the package is shortened, the design evaluation becomes rapid and economical, and finally the design cost is reduced.

2.3 Product Packaging Distribution and Sales

The popularity of the Internet has caused profound changes in the distribution of goods and sales methods. People can produce their products from the Internet easily and find the source of various products they need. And can directly dialogue with the manufacturer to express their own needs. In the past, when packaging was sold and sold, manufacturers needed to put them on the shelves of supermarkets or shopping malls to sell and push factories, which was time-consuming, laborious, one-sided, and vague. In the digital age, manufacturers can publish design plans on corporate websites and some sales websites so that consumers can conveniently browse to packaged products for comparison whenever and wherever they want to go through the Internet. And purchase. This way designers and companies can get the most direct sales feedback. In addition, with the development of network 3D technology (Network Virtual Reality), using Cult3D, Pulse3D, Ser, 3DML and other software, more product design and production will be virtually completed on the computer, consumers can package the product through the Internet. Conduct multi-angle, all-round observation, and can open a product layer by layer to reveal its final use product and see the trueness of a product's virtual reality in all directions. If necessary, order can be made and the manufacturer can immediately start production. So that the circulation and sales of packaging become fast, convenient, comprehensive and accurate.

3 Conclusion

Multimedia technology is at the forefront of information technology development and reflects the characteristics of high technology. Applying multimedia to product packaging design can inspire designers to inspire creativity, speed up design, greatly shorten the product development cycle, and effectively improve new products. Circulation and sales make the company invincible in the fierce market competition.

Cheng Hui Xihua University

Source: Packaging Engineering, 4th Issue, 2005