Lafang cosmetics packaging design concept

"Love life, love Lafang" believes that this slogan has long been a household name. And for Lafang to achieve a brand effect.

Lafang always pursues high standards and strict requirements on product packaging. The materials are made of non-toxic and harmless environmental protection materials. In raw material procurement, selection of suppliers, strict quality control, such as soap dispenser, from the purchase of white cardboard, laminating, Lafang used imported paper after special treatment; Lafang products sell well all over the country, the distance is different, Cold and heat are different, so each product cartons are made of high-grade corrugated paper and subjected to rigorous pressure test. For example, five layers of corrugated paper are used for the cartons used for aromatic soap, and seven layers of corrugated paper are used for shower gel and shampoo; Fang shampoo bottles, cream jars, hoses and other packaging materials have undergone rigorous physical and chemical testing and are produced by famous manufacturers under aseptic conditions. In terms of mold development, Lafang's various molds are developed by internationally renowned molders, CNC molds, and scrapped and updated regularly. The reporter also learned that Lafang not only promoted new product packaging and promoted sales, but also made a lot of efforts in brand maintenance.

Packaging promotes good sales of good products requires good packaging, and good packaging brings consumers a full range of consumer ideas (including functionality, aesthetics, and convenience). In order to highlight the overall design, shape and individualization of packaging, Lafang has been learning from the successful packaging experience of foreign countries, and set up a packaging development research group for this purpose. This is a successful case. Aroma soap originally originated from a conception and a concept. Because the fragrance of perfume is fragrant, different perfumes are used. The effect can be comparable to that of perfume, but the price is very different. Therefore, Lafang uses the perfume on soap. In the low-end market, because of its low price, consumers are locked in rural consumers. The packaging is designed in large red and green colors and has a strong national color. They have plastic boxes and carton packs respectively. Once put on the market, they are highly valued by consumers. , And successfully occupied the low-end market. In turn, Lafang will turn its attention to the urban mass consumer groups and develop the mid-market. After careful market research, on the basis of not increasing costs, Lafang's product formulation and packaging are very different from the past. In particular, packaging has changed the original image of Dahong Dalu, reflecting a fresh, beautiful color, full of sensibility. All of them are packaged in carton packs, and the change in packaging has enabled Aroma Soap to make a beautiful appearance in the mid-end market.

Packaging and Protection Brands With the increase in the popularity of the “Lafang” brand, counterfeit products are also emerging. To prevent the impact of counterfeit and shoddy products, the company has established a brand while paying great attention to the basic work of brand protection, and has an intellectual property department to specialize in The brand protection work; in the product development process, the company has developed strict technical protection measures, and applies for patents for new products in a timely manner; at the same time, the anti-counterfeit measures of the company's product packaging are continuously researched and upgraded, making counterfeiters difficult to imitate, such as technological content. High texture anti-counterfeiting label technology, newly launched Lafang double-layer care shampoo “Lafang Zhengdi Anti-counterfeiting” technology, as well as the implementation of product sales coding management, effectively safeguard Lafang genuine sales market.

Innovation in packaging continues to innovate Lafang has been at the forefront of the market in packaging technology research and development. For example, Lafang is currently studying the application of in-mold labeling on product packaging. In-mold labeling is a highly potential labeling technology, and The cost is not higher than traditional labels, but it also has anti-counterfeiting features. However, the current domestic in-mold labeling technology is not stable in quality and labeling is inaccurate. After the containers are produced, they can no longer change their labels, resulting in a two-way increase in costs. This is also in-mold. The important reason why labeling cannot be widely used in the market. So Lafang only tried shampooing in-mold labeling. According to the manager of the Development Department Chen, Lafang has started to develop this technology. Once mature, all the shampoos and shower gels of Lafang will use in-mold labeling. This is a new trend of Lafang product packaging.