Print and Print Campaign

On the road to modern digital image output, ancient printing techniques that people could not explore for a long time in closed circles were gradually embarking on the era of trains along with the development of modern civilization. At the same time, waves of informatization pushed the print technology that first appeared in the office to every corner of modern life. For a time, new concepts such as mass printing, digital printing, short-run printing, digital printing, etc. coming from different fields are dazzling. It is not clear which ones are printed and which ones are printed. So what exactly is the real printing? What is true printing? Is printing and printing strictly different? How can I better combine printing and printing?
To answer these questions, we need to elaborate. What is true printing? In a literal sense, there are traces of imprints, which are called brushes. Brush the brush to leave traces on other objects, say the print. Later, the invention of printing made the printing an industry for the production of prints. In other words, a direct or indirect method is used to prepare an image or a text as a printing plate, a color ink is applied to the plate, and the color ink is transferred onto paper or other substrates by pressurization. Industrial engineering. Printing, as one of the four major inventions in China, is a sign of the development and progress of human civilization. Although the ancient printing technique has undergone several hundred years of change, its basic characteristics have not really changed. That is the repeatability, quantity, and complexity of printing. Generally speaking, printing belongs to the field of production output. It requires plate making and the procedures are more complicated. After a version is made, it is necessary to use a printing press for a large number of repeated printing. It can only print a certain number of prints with the same content at a time, that is, whether the user prints 1,000 copies or 100,000 copies. From the first print to the last print, the graphic above is exactly the same. For a small number of timely and timely documents, the use of printing is not very convenient. The books, newspapers, magazines, and image products we see every day are made by printing. Few people will associate printing with documents, statements, materials, posters, labels, etc. used in the office. Because this is usually the task that is printed.
So what is printing? Technically speaking, printing and printing are strictly different. Printing is usually performed using a printer, which uses inkjet, laser, and ribbon thermal transfer technologies to output general print volumes. Regardless of the technology, it is suitable for office or home users. It can be said that the emergence of printers provides convenience for office users to output the right amount of documents. Although many products can now be applied to the production output field, the gap between products and user needs is still far-reaching, often failing to satisfy the user's personality, on-demand, and immediate needs. For printing, when printing a large number of documents, the printing cost is high and the consumption of consumables is large; the printing speed cannot meet the user's needs; and the types of substrates that the printer can print are very limited, and the general printer can only be applied to the specified number. Paper printing.
From the above analysis, we can see that printing and printing have their own strengths and shortcomings. Printing is a large output, technical complexity, long cycle, data can not be, lack of personality and flexibility; printing is convenient and flexible output, variable data, but each print can not meet the user's mass output requirements. It can be said that the quantity and quality of output constitute the gap between printing and printing. In daily life and work, whether it is printing or printing, do we need to distinguish them clearly? Can we combine printing and printing closely? So that the user can do a large number of output, but also to meet the individual, on-demand, immediate output requirements?
With the development of printing technology, the emergence of digital printing provides a good combination of printing and printing. The current market position of digital printing is mainly short-run printing that embodies the “on-demand printing” feature. That is, it is mainly suitable for "print on demand" featuring personalized printing, variable information printing, instant printing, and support printing. In layman's terms, digital printing is a kind of printing service that can provide relevant services to users according to their time requirements, location requirements, quantity requirements, cost requirements, and certain specific requirements. In the printing process, the printed image or text can be continuously changed according to a preset content and format, so that the first to the last print have different images or texts, and each print can be specific to it. Is designed and printed.
Specifically, digital printing has the following typical features: First, the digital printing process is a computer-to-paper/print process, that is, a digital file/page. The process of conversion into print; Second, the final image formation process of digital printing must be digital, does not require any intermediary simulation process or the intervention of the carrier; Third, the digital printed matter information is 100% variable information. That is, the two prints adjacent to each other may be completely different, may have different layouts, different contents, different sizes, and may even select substrates of different materials. If it is a publication, the binding manners may also be different. It can be said that on-demand, timeliness, and variability are the three major characteristics of digital printing.
Compared with traditional printing, digital printing has unparalleled advantages in on-demand printing, variable data printing, and distribution. It solves the fast turnover time, different print versions, customization of content, and personality. Such issues. Variable data printing, which cannot be solved in traditional printing, can be easily realized in digital printing, and the image or text on each page can continuously change in one printing. Digital printing technology ensures that the reprinted print has the same effect as the first edition. A document can be printed at several locations at the same time, which will reduce the cost of storage and transportation. For example, a company can create a new catalogue at the headquarters. Then send the documents to the local branch offices and print them locally.
At present, digital printing is mainly suitable for publications that require frequent updates and prints with many pictures inserted, such as handbooks, conference documents, and charts that have been slightly modified. In addition, almost all traditionally printed items, such as books, catalogs, trademarks, product flyers, and brochures, can be digitally printed. To promote the progress of digital printing and solve the gap between printing and printing, Hewlett-Packard, as the world leader in providing imaging and printing solutions, not long ago acquired the printing pioneer Indigo, and will be in China on October 28, 2002. The hotel held a new HP-Indigo conference () to provide users with more updated digital press equipment. This will play an important role in promoting the transformation of commercial printing and enhancing HP's digital printing capabilities.
Many traditional printers and users have realized the importance of digital printing. As end-users increasingly emphasize their own personalities, the requirements for the quality of printed products are increasing, which promotes the promotion and application of digital printing. At present, foreign digital printing has been growing rapidly; domestic digital printing has also begun to take shape. During the APEC meeting, more than 500,000 documents were completed by a digital printing company in the basement of the conference center. We believe that with the advent of a personalized era, digital printing must have a bright future. The print and print expedition will also end!