In the Pearl District of Portland, the United States, a Li Ning store opened. It is worth emphasizing that it is less than a mile from Niketown, which is well-known to American consumers. On December 4, 2009, the "paparazzi" in Tsim Sha Tsui, Hong Kong were extremely excited. Because Timothy Fok, Baoqi Jing, Qian Jiale, Fang Zhongxin couples and a number of sports, entertainment stars have participated in the opening ceremony of a sports shop, and this brand is Li Ning. Whether it is in the United States, Portland, or Hong Kong, China, Li Ning, the opening of new stores, can be seen as their offensive buzzer horn over the years. Prior to this, Li Ning has opened more than 100 stores in Southeast Asia, but for the first time in the land of Hong Kong and the United States far away across the ocean shop. Li Ning in Hong Kong stores selling mainly Li Ning brand badminton clothing and equipment, can be described as tailor-made for the Hong Kong market with high penetration of badminton. The key is that Hong Kong Li Ning store also has its own special task: that is, product testing, international brand for the horn. In fact, for the international expansion of the brand, Li Ning company has been quite low profile. In early 2007, Li Ning, Nike's birthplace in the United States, Portland, set up a brand design center, the main footwear. With the passage of time, Li Ning Portland Design Center fledgling, which brought together what Alan --- Nike former senior designer, Converse former global creative director, Matt Rex - Warner Bros. Movie Props designer. In addition, in the Portland Design Center office, Li Ning also sign the NBA superstar Baron Davis, pole vault Queen Isinbayeva two sports stars speak for the body. In October 2009, Li Ning's "ChinaDesignNow" exhibition held in the Portland Museum, Li Ning brand under the command of "Lei Feng", "Red Flag" and "Banpo" three pairs of concept shoes turned out in Nike The birthplace of the show to show the design of Chinese sports brand results, no doubt has a landmark significance. Now, Li Ning and opened in Portland outside the Asian market, the first direct sales stores, and Nike, Adidas and other international brands directly compete. A similar process also occurs in Hong Kong, China. Li Ning in 2004 in Hong Kong to set up product development center, the main badminton products, until today, only invited to invite stars to join the store opened. In order to expand overseas markets, it is reported that Li Ning plans to open a short period of time in Southeast Asia to open 70 to 100 badminton equipment stores, plans to expand the cake in the United States around 2014, and strive to become one of the top five brands in 2018, when more than 20% Revenue comes from overseas markets.