China office stationery is growing steadily

The history of China's office stationery industry has a long history. Since the first pen was created by the Chinese, the development of stationery in China has been very sporadic and extremely slow to the forefront of the world. In the true sense, it is not The true source of the stationery industry, as a result of the simple personal needs of small family-owned workshops, the development of the stationery industry in China’s true sense is derived from the new industrial technology brought about by the Western countries after the industrial revolution, despite this The learning of advanced technology is passive.

After the founding of the People's Republic of China, especially in the decades after the reform and opening up, the Chinese office stationery industry has been ushered in the spring of development. As an emerging industry, the rapid development of office stationery is staggering, and the total value of production continues to achieve breakthroughs. The product categories and product categories are constantly improved and enriched, and production capacity is continuously strengthened. However, along with these breakthrough developments, the market position of office stationery in China has always been limited to the bottleneck of processing. With the deterioration of the environment and the increasing labor costs, the world factory is not a derogatory title. Looking at the current status of China's office stationery market, foreign brands still firmly control the majority of the interests of mainstream office stationery production and sales. Domestic independent brands are developing hard in the cracks.

The Chinese market is a huge market with endless potential. In such a vast market, Chinese office stationery can completely break the monopoly position of foreign brands and realize the independence of national brands. The development of the economy and the improvement of the income level of citizens mean that consumers need more than a simple supply of goods for companies in all walks of life. Consumers will think more about the quality of service provided by the purchase of consumer goods. The brand and manufacturer image of the company in question, the quality of service and the close contact with consumers will affect the purchasing decisions of consumers and then affect the company's business performance. The development of the macroeconomic and industrial economy also means that the progress and linkage of the frequency of interpersonal interactions within and between occupations and in social life are becoming more and more intimate. This means that there will be a continuous increase in the cost planning of business, business, and conferences in all walks of life. It can be seen that the needs of the stationery industry will have a relatively stable increase in the future.

Despite good opportunities and broad market and increasing production and R&D capabilities, Chinese office stationery companies need to embark on a long way to break the monopoly of foreign brands. Brand competitiveness is not a simple item. The hot sale is not a successful exhibition. China's stationery brands need to continuously accumulate experience and strength, seize opportunities and take innovation as the guide, and constantly realize the breakthrough of consumers' vision and use, so that they can compete in the future. Keep an edge.

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