Small brands "climbing relatives" "正牌" enterprises can not afford to hurt

Nobel toilets have nothing to do with Nobel tiles; European-style wooden doors have nothing to do with European cabinets, but the spokespersons are Jiang Wenli; Quanyou Sanitary Ware has nothing to do with All-Friends Furniture, just a Foshan enterprise... Furniture, bathroom industry brand The phenomenon of "climbing relatives" and "big money" is serious, and the "positive brand" enterprises are very hurt.

Not long ago, in the unqualified list of commodity quality monitoring in the circulation field issued by the Beijing Municipal Administration of Industry and Commerce, the well-known brands of Nobel and Hengjie in the home furnishing industry were “double shots”. However, according to the reporter, the Nobel on the "black list" is a toilet, Hengjie is a hot water pipe, and the Nobel tiles and Hengjie sanitary wares that are familiar to people can be described as irrelevant.

The chaos of the same name of the home brand makes consumers feel at a loss when they choose. Going to the big sign, the things you buy may not be related to the big names in your mind, and the taste of being deceived must not be too good. After visiting the furniture and building materials market, Huaxi Dushi Bao (microblogging) reporter found that the phenomenon of “climbing relatives” and “big money” between the furniture and sanitary industry brands is not uncommon, not only fascinating the eyes of consumers, but also making the “right brand” enterprises Feeling helpless, it is difficult to defend rights.

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Brand furniture and bathroom "crash name"

“We didn’t produce toilets.” Sun Weida, manager of Hangzhou Nobel Group’s Chengdu branch, said that the Nobel toilet has nothing to do with the Nobel Group. In fact, for the Nobel ceramics, which is famous in the ceramics industry, it has been more than once this time by the small business “傍 brand”.

A brand called "Nobel Sanitary Ware" has nothing to do with "Nobel Tiles", but it has intentionally or unintentionally packaged itself as a "Nobel Tile" brother. The image of the store and the brand logo are very similar. The authenticity is difficult to distinguish, forcing Nobel tiles to publicly issue a statement of counterfeiting.

At present, there are more than one "Nobel" family in the market. Nature has long been a well-known flooring brand. Recently, the natural Desenberg wooden door, which was created after diversification, was renamed “Natural Wooden Door”.

“傍 brand” is commonplace in the industry

There are also furniture industry people Weibo broke the news: "Ou Pai wooden door has a relationship with the European cabinet wood, but the spokesperson is Jiang Wenli; Quanyou bathroom has nothing to do with the furniture of the whole friend, just a Foshan company." ... encounter similar There are also Marco Polo and Mona Lisa, which have similar sanitary ware stores in the terminal stores.

For example, All-Friends Furniture mainly produces furniture products. The factory is headquartered in Sichuan, and it is completely “not in line” with manufacturers of sanitary wares in Foshan. “The practice of Quanyou Sanitary Ware is not infringement. This brand was registered in 2005. At that time, All Friends Furniture was not a well-known trademark and was not protected by law.”

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Winning a lawsuit is difficult to solve the same name

As we all know, Cartier "Cartier" is the world's top luxury jewelry brand, but Cartier found that Foshan three ceramic enterprises, in the operation of "Cartier" as its production or sale of ceramic products logo use, so the three will be angry The company went to court and was sentenced by the court to stop the infringement and compensate the "Cartier" company for 500,000 yuan.

In this regard, the relevant person in charge of the Chengdu Consumers Association pointed out that the trademark texts are similar or similar in color pattern, which is legally unfair competition behavior, which constitutes an infringement on brand-name enterprises and misleading consumers.

When Beijing's five Oriental Home Building Materials Supermarkets closed down, Beijing Oriental Home Furnishing Plaza Market Co., Ltd., located in the South Third Ring Road, also known as “Oriental Homeland”, was misunderstood and had to jump out to clarify.

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Strengthening awareness of trademark protection

The relevant person in charge of the Chamber of Commerce of Sichuan Furniture Industry said that due to legal loopholes in trademark registration and intellectual property protection in China, some enterprises that have played the "edge ball" can survive, so consumers should strengthen their purchases. Corporate background and understanding of branded product categories.

“The brand name is similar, and it does not represent the product. There is an advantage.” Industry experts believe that only through long-term accumulation, focusing on original design, improving product cost performance, and perfecting services, can home enterprises build their core competitiveness, fundamentally Enhance the influence of brands and products in the market.